A carregar...
Publicação
Do Conceito à Criação: Desenvolvimento de Produto em uma Empresa de Vestuário Corporativo
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 29.02 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Atualmente, tanto as ações quanto o vestuário funcionam como formas de comunicação.
Assim, as empresas utilizam o vestuário corporativo como instrumento de identidade
visual e associação à marca. As empresas pretendem ser reconhecidas através dos seus
elementos visuais criando uma imagem para com os clientes. Cuidar da imagem é
essencial.
As empresas de vestuário corporativo surgem como uma necessidade de fornecer às
empresas um tipo de vestuário técnico, com personalidade, conforto e resistente aos
desgastes que um dia de trabalho exige. Foi neste contexto que surgiu a Torfal,
especializada em produção de vestuário corporativo, desde 1995.
O presente relatório visa retratar o trabalho efetuado no âmbito do estágio curricular de
Mestrado em Branding e Design de Moda. O estágio teve lugar na Empresa Torfal, no
Colmeal da Torre, em Belmonte.
Serão abordadas as funções desempenhadas durante os 3 meses de estágio na empresa
o que permitiu o desenvolvimento e aplicação dos conhecimentos adquiridos em toda a
formação académica na área de Branding e Design de Moda, aplicando ao caso prático
da Torfal, empresa especializada em vestuário corporativo. Ao longo do estágio
possibilitou a participação em diversos concursos, tanto nacionais como internacionais,
acompanhando desde o início até à data de entrega o concurso para as DOUANES.
Este relatório aborda a importância do vestuário corporativo, bem como a importância
das fichas técnicas, dos testes laboratoriais tanto dos materiais como da peça finalizada,
facultando assim os certificados necessários aos clientes da sua eficácia, abordando
também a necessidade de os controlos de qualidade serem realizados antes dos produtos
seguirem para os clientes.
No decorrer deste estágio, foi concedida à estagiária a oportunidade de acompanhar a
rotina do departamento de Produto e de executar diversas funções de outros
departamentos, o que possibilitou uma visão geral de todo o funcionamento e dos
elementos da empresa.
O estágio na Torfal constituiu uma experiência prática enriquecedora, permitindo o
contacto direto com diferentes fases do processo de desenvolvimento de produto, desde
a conceção até à entrega final. Esta vivência consolidou os conhecimentos adquiridos ao
longo da formação académica e proporcionou uma compreensão aprofundada dos
desafios reais da indústria. Este trabalho enquadrou-se na questão de investigação: “Qual a importância do
vestuário corporativo e como ele impacta na imagem da empresa e na perceção dos
clientes?”, refletindo sobre a relevância do design enquanto elemento estratégico de
comunicação e diferenciação no mercado. A análise desenvolvida permitiu compreender
que o vestuário corporativo vai além da simples funcionalidade, assumindo-se como um
veículo de identidade e de representação institucional. Para além de reforçar a imagem
de marca junto de colaboradores e clientes, contribui para a criação de confiança,
profissionalismo e coesão interna.
Conclui-se que o vestuário corporativo desempenha um papel essencial não apenas na
construção da identidade visual das empresas, mas também na segurança, conforto e
desempenho dos utilizadores. O trabalho desenvolvido permitiu validar a importância
da integração entre design, funcionalidade e normas de qualidade. No seu todo, o estágio
representou uma etapa fundamental no percurso académico e profissional, funcionando
como ponte entre teoria e prática. Para além de permitir aplicar conhecimentos técnicos
e criativos, sempre com foco na inovação, sustentabilidade e influência positiva na
experiência do utilizador.
Currently, both actions and clothing function as forms of communication. In this sense, companies employ corporate clothing as an instrument of visual identity and brand association. Organizations aim to be recognized through their visual elements, thereby creating a strong image for their clients. Taking care of one’s image is therefore essential. Corporate clothing companies have emerged from the need to provide organizations with technical garments that combine personality, comfort, and durability to withstand the demands of a full working day. It was in this context that Torfal was established, a company specialized in the production of corporate apparel since 1995. This report aims to present the work carried out within the scope of the curricular internship of the Master’s in Branding and Fashion Design. The internship took place at Torfal, located in Colmeal da Torre, Belmonte. The functions performed during the three-month internship enabled the development and application of the knowledge acquired throughout the academic training in Branding and Fashion Design, applied to the practical case of Torfal, a company specialized in corporate clothing. Throughout the internship, it was possible to participate in various national and international competitions, with particular involvement from the initial phase until the submission deadline in the competition for DOUANES. This report further highlights the importance of corporate apparel, as well as the role of technical sheets and laboratory testing of both materials and finished garments, providing clients with the necessary certification of their effectiveness. It also emphasizes the need for quality control checks to be performed prior to product delivery. During the internship, the trainee was granted the opportunity to follow the daily routine of the Product Department and to carry out functions across different departments, which provided a comprehensive understanding of the company’s structure and operations. The internship at Torfal was an enriching practical experience, enabling direct involvement in the various phases of product development, from conception to final delivery. This experience consolidated the knowledge acquired during academic training and provided an in-depth understanding of the industry’s real challenges. This work was framed by the research question: “What is the importance of corporate apparel and how does it impact the company’s image and the clients’ perception?”. The analysis carried out made it possible to understand that corporate clothing goes beyond simple functionality, positioning itself as a vehicle of identity and institutional representation. In addition to reinforcing brand image among employees and clients, it contributes to the creation of trust, professionalism, and internal cohesion. It is concluded that corporate apparel plays an essential role not only in building companies’ visual identity, but also in ensuring safety, comfort, and user performance. The work undertaken validated the importance of integrating design, functionality, and quality standards. Overall, the internship represented a fundamental stage in the academic and professional journey, functioning as a bridge between theory and practice. Beyond enabling the application of technical and creative knowledge, it reinforced a focus on innovation, sustainability, and the positive impact of design on the user experience.
Currently, both actions and clothing function as forms of communication. In this sense, companies employ corporate clothing as an instrument of visual identity and brand association. Organizations aim to be recognized through their visual elements, thereby creating a strong image for their clients. Taking care of one’s image is therefore essential. Corporate clothing companies have emerged from the need to provide organizations with technical garments that combine personality, comfort, and durability to withstand the demands of a full working day. It was in this context that Torfal was established, a company specialized in the production of corporate apparel since 1995. This report aims to present the work carried out within the scope of the curricular internship of the Master’s in Branding and Fashion Design. The internship took place at Torfal, located in Colmeal da Torre, Belmonte. The functions performed during the three-month internship enabled the development and application of the knowledge acquired throughout the academic training in Branding and Fashion Design, applied to the practical case of Torfal, a company specialized in corporate clothing. Throughout the internship, it was possible to participate in various national and international competitions, with particular involvement from the initial phase until the submission deadline in the competition for DOUANES. This report further highlights the importance of corporate apparel, as well as the role of technical sheets and laboratory testing of both materials and finished garments, providing clients with the necessary certification of their effectiveness. It also emphasizes the need for quality control checks to be performed prior to product delivery. During the internship, the trainee was granted the opportunity to follow the daily routine of the Product Department and to carry out functions across different departments, which provided a comprehensive understanding of the company’s structure and operations. The internship at Torfal was an enriching practical experience, enabling direct involvement in the various phases of product development, from conception to final delivery. This experience consolidated the knowledge acquired during academic training and provided an in-depth understanding of the industry’s real challenges. This work was framed by the research question: “What is the importance of corporate apparel and how does it impact the company’s image and the clients’ perception?”. The analysis carried out made it possible to understand that corporate clothing goes beyond simple functionality, positioning itself as a vehicle of identity and institutional representation. In addition to reinforcing brand image among employees and clients, it contributes to the creation of trust, professionalism, and internal cohesion. It is concluded that corporate apparel plays an essential role not only in building companies’ visual identity, but also in ensuring safety, comfort, and user performance. The work undertaken validated the importance of integrating design, functionality, and quality standards. Overall, the internship represented a fundamental stage in the academic and professional journey, functioning as a bridge between theory and practice. Beyond enabling the application of technical and creative knowledge, it reinforced a focus on innovation, sustainability, and the positive impact of design on the user experience.
Descrição
Palavras-chave
Identidade Corporativa Indústria Produto Têxtil Vestuário Corporativo