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Public Relations in Portugal. Mapping the status of Public Relations Higher Education

dc.contributor.authorGonçalves, Gisela
dc.contributor.authorSpínola, Susana de Carvalho
dc.contributor.authorPadamo, Celma
dc.date.accessioned2020-12-28T10:56:27Z
dc.date.available2020-12-28T10:56:27Z
dc.date.issued2013
dc.description.abstractHow should we approach the challenges created by the increasing professionalization of public relations across Europe? Historical and cultural interpretations are not always sufficient to explain the fast and diverse developments of the public relations profession in our cosmopolitan and digitalized world. This book aims to pinpoint and address the questions faced by researchers and professionals in their efforts to understand and support the changing profession of public relations. The chapters are all contributed by recognized academics and are structured around three topics. Firstly, the book explores current developments in public relations practice in Germany, Portugal, Slovenia, Croatia, Turkey, Serbia and the Czech Republic. The second section discusses the professionalization of public relations together with the new dilemmas, notions, concepts and perspectives that this has generated. The final chapters focus on the usage, effect and institutionalization of new media and new digital public relations tools.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationGonçalves, G.; Spínola, S. e Padamo, C. (2013). Public Relations in Portugal. Mapping the status of Public Relations Higher Education, in A. Okay, V. Carayol, R. Tench (eds.). Researching the changing profession of PR (pp. 111-128), Bruxelles: Peter Lang.pt_PT
dc.identifier.doihttps://doi.org/10.3726/978-3-0352-6329-9pt_PT
dc.identifier.isbn978-2-87574-056-4
dc.identifier.urihttp://hdl.handle.net/10400.6/10906
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherPeter Langpt_PT
dc.relation.publisherversionhttps://www.peterlang.com/abstract/title/50827?rskey=HEFCPq&result=2pt_PT
dc.subjectPublic Relationspt_PT
dc.subjectEuprerapt_PT
dc.subjectTrendspt_PT
dc.subjectProfessionpt_PT
dc.titlePublic Relations in Portugal. Mapping the status of Public Relations Higher Educationpt_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.conferencePlaceBruxellespt_PT
oaire.citation.endPage128pt_PT
oaire.citation.startPage111pt_PT
person.familyNameGonçalves
person.familyNameSpínola
person.givenNameGisela
person.givenNameSusana Maria de Carvalho Carreira Fernandes de
person.identifier1592602
person.identifier.ciencia-idA313-615F-1256
person.identifier.ciencia-idA81E-7048-1713
person.identifier.orcid0000-0001-7001-3622
person.identifier.orcid0000-0002-4386-2749
person.identifier.ridF-6579-2015
person.identifier.scopus-author-id26635267900
rcaap.rightsopenAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublicationb130dfc2-19a3-4f48-b753-9d29d0316ad1
relation.isAuthorOfPublication4a152c32-b015-454c-a284-e2908e002d64
relation.isAuthorOfPublication.latestForDiscovery4a152c32-b015-454c-a284-e2908e002d64

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