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Publication
Ética na Comunicação em Saúde
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.17 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este trabalho analisa se os princípios éticos são utilizados como critérios de noticiabilidade,
em uma assessoria de imprensa na área da saúde, para divulgar informações à comunidade
durante um período de surto de doença; tendo em consideração o papel dos departamentos
de comunicação das entidades da área na formação da literacia em saúde de uma sociedade,
analisamos o comportamento desse tipo de departamento na seleção do que poderia ser
divulgado de uma forma que respeitasse os direitos dos profissionais da saúde e,
principalmente, dos pacientes internados.
Esta dissertação estuda o comportamento do Departamento de Comunicação e
Sustentabilidade do Hospital de Vila Franca de Xira (HVFX) durante o surto de infecção por
Legionella que ocorreu na cidade de Vila Franca de Xira, Portugal, durante os meses de
novembro e dezembro de 2014. Para a análise proposta, utilizamos os conceitos de assessoria
de imprensa na área da saúde, assim como o conceito de ética aplicada à comunicação e o
papel das fontes na produção de notícias sobre saúde.
Para compreendermos as ações do Departamento de Comunicação e Sustentabilidade do
HVFX, realizamos uma entrevista semi-estruturada com a diretora do setor, Filipa Almeida, e
através do conceito de análise de conteúdo de Bardin (1977) e Herscovitz (2007) analisamos
568 notícias publicadas nos websites rtp.pt, sicnoticias.sapo.pt e tvi24.iol.pt nos meses de
novembro e dezembro de 2014, das quais verificamos que apenas 44 de fato utilizavam
informações fornecidas pelo Hospital de Vila Franca de Xira. Essas 44 notícias formam, então,
o corpus final de nossa análise.
Os resultados obtidos através da comparação das notícias publicadas e da entrevista com a
diretora do Departamento de Comunicação e Sustentabilidade apontam para ações de
divulgação de informações que respeitam o direito dos pacientes à privacidade, assim como
respeitam os direitos dos profissionais da saúde. O hospital assumiu a responsabilidade,
quando lhe coube, de divulgar as informações necessárias para a comunidade de Vila Franca
de Xira poder adotar atitudes de prevenção, tendo em consideração valores e princípios
éticos da própria instituição e do profissional responsável pela comunicação do HVFX.
This paper analyzes if the ethical principles are used as criteria of newsworthiness in a press office/media relations in the health area to disseminate information to the community during a disease outbreak. Considering the role of the health authorities communication departments in the training of literacy in health of a society , we analyze the behavior of this type of department in the selection of what could be disclosed in a manner that respects the rights of health professionals and especially of hospitalized patients This dissertation studies the behavior of the Department of Communication and Sustainability of Vila Franca de Xira Hospital (HVFX) during the outbreak of Legionella infection that occurred in the town of Vila Franca de Xira, Portugal, during the months of November and December 2014. For the proposed analysis, we used the concepts of press office/media relations in the area of health as well as the concept of ethics applied to communication and the role of sources in the production of news about health. To understand the actions of the Department of Communication and Sustainability HVFX, we performed an interview with the director of the sector, Filipa Almeida, and through the concept of Bardin content analysis (1977) and Herscovitz (2007) we analyzed 568 news published in rtp.pt, sicnoticias.sapo.pt and tvi24.iol.pt in November and December 2014, which found that only 44 news actually used information provided by the Vila Franca de Xira Hospital. These 44 news then form the final corpus of our analysis. The results obtained by comparing the published news and the interview with the director of the Department of Communication and Sustainability point to disclosure of information actions that respect the right of patients to privacy , as well as respect the rights of health professionals. The hospital assumed responsibility when it fell to it to disclose the necessary information for Vila Franca de Xira community could adopt attitudes of prevention, considering the ethical values and principles of the institution and the professional responsible for communication at HVFX .
This paper analyzes if the ethical principles are used as criteria of newsworthiness in a press office/media relations in the health area to disseminate information to the community during a disease outbreak. Considering the role of the health authorities communication departments in the training of literacy in health of a society , we analyze the behavior of this type of department in the selection of what could be disclosed in a manner that respects the rights of health professionals and especially of hospitalized patients This dissertation studies the behavior of the Department of Communication and Sustainability of Vila Franca de Xira Hospital (HVFX) during the outbreak of Legionella infection that occurred in the town of Vila Franca de Xira, Portugal, during the months of November and December 2014. For the proposed analysis, we used the concepts of press office/media relations in the area of health as well as the concept of ethics applied to communication and the role of sources in the production of news about health. To understand the actions of the Department of Communication and Sustainability HVFX, we performed an interview with the director of the sector, Filipa Almeida, and through the concept of Bardin content analysis (1977) and Herscovitz (2007) we analyzed 568 news published in rtp.pt, sicnoticias.sapo.pt and tvi24.iol.pt in November and December 2014, which found that only 44 news actually used information provided by the Vila Franca de Xira Hospital. These 44 news then form the final corpus of our analysis. The results obtained by comparing the published news and the interview with the director of the Department of Communication and Sustainability point to disclosure of information actions that respect the right of patients to privacy , as well as respect the rights of health professionals. The hospital assumed responsibility when it fell to it to disclose the necessary information for Vila Franca de Xira community could adopt attitudes of prevention, considering the ethical values and principles of the institution and the professional responsible for communication at HVFX .
Description
Keywords
Assessoria de Imprensa Comunicação Ética Saúde