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Publication
O Impacto da Responsabilidade Social Corporativa no Desempenho Inovador Empresarial: Um Estudo de Caso da Twintex
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Abstract(s)
Esta dissertação, desenvolvida no âmbito do Mestrado em Empreendedorismo e Criação
de Empresas da Universidade da Beira Interior (UBI), tem como objetivo analisar de que
forma as práticas de Responsabilidade Social Corporativa (RSC) influenciam o
Desempenho Inovador Empresarial, utilizando a empresa Twintex como estudo de caso.
A investigação parte da crescente consciencialização em torno da RSC, que se tem vindo
a afirmar como um elemento essencial para a competitividade e sustentabilidade das
organizações.
A investigação procura compreender de que modo as empresas podem conciliar objetivos
económicos com compromissos sociais e ambientais, promovendo simultaneamente a
inovação. Seguindo uma abordagem qualitativa, o estudo utiliza a aplicação de um guião
de entrevista a oito colaboradores com funções relevantes no contexto da empresa,
complementado pela análise de documentos internos e informação pública disponível.
Os objetivos da investigação consistem em: (i) identificar as principais práticas de RSC
desenvolvidas pela Twintex; (ii) examinar as práticas de inovação implementadas ao
nível de produtos, processos e organização; (iii) explorar as perceções dos colaboradores
acerca da relação entre RSC e inovação; e (iv) comparar os resultados empíricos com a
literatura existente, de modo a identificar convergências e divergências.
Os resultados obtidos evidenciam que a integração de práticas de RSC está associada ao
reforço da capacidade de inovação, tanto em produtos e processos como na promoção de
uma cultura organizacional orientada para a melhoria contínua. Conclui-se, assim, que
a RSC, além de representar um compromisso ético, pode ser entendida como um motor
de inovação e de competitividade empresarial, contribuindo para a sustentabilidade de
longo prazo.
This dissertation, developed within the scope of the Master’s Degree in Entrepreneurship and Business Creation at the University of Beira Interior (UBI), aims to analyze how Corporate Social Responsibility (CSR) practices influence business innovation performance, using the company Twintex as a case study. The research builds on the growing awareness surrounding CSR, which has increasingly established itself as an essential element for organizational competitiveness and sustainability. The research seeks to understand how companies can reconcile economic objectives with social and environmental commitments while simultaneously promoting innovation. Following a qualitative approach, the study applies an interview guide to eight employees with relevant roles within the company, complemented by the analysis of internal documents and publicly available information. The objectives of the research are as follows: (i) to identify the main CSR practices developed by Twintex; (ii) to examine the innovation practices implemented at the level of products, processes, and organization; (iii) to explore employees’ perceptions regarding the relationship between CSR and innovation; and (iv) to compare the empirical results with the existing literature, in order to identify convergences and divergences. The findings show that the integration of CSR practices is associated with the strengthening of innovation capacity, both in products and processes and in the promotion of an organizational culture focused on continuous improvement. It is concluded that CSR, in addition to representing an ethical commitment, can be understood as a driver of innovation and business competitiveness, contributing to longterm sustainability.
This dissertation, developed within the scope of the Master’s Degree in Entrepreneurship and Business Creation at the University of Beira Interior (UBI), aims to analyze how Corporate Social Responsibility (CSR) practices influence business innovation performance, using the company Twintex as a case study. The research builds on the growing awareness surrounding CSR, which has increasingly established itself as an essential element for organizational competitiveness and sustainability. The research seeks to understand how companies can reconcile economic objectives with social and environmental commitments while simultaneously promoting innovation. Following a qualitative approach, the study applies an interview guide to eight employees with relevant roles within the company, complemented by the analysis of internal documents and publicly available information. The objectives of the research are as follows: (i) to identify the main CSR practices developed by Twintex; (ii) to examine the innovation practices implemented at the level of products, processes, and organization; (iii) to explore employees’ perceptions regarding the relationship between CSR and innovation; and (iv) to compare the empirical results with the existing literature, in order to identify convergences and divergences. The findings show that the integration of CSR practices is associated with the strengthening of innovation capacity, both in products and processes and in the promotion of an organizational culture focused on continuous improvement. It is concluded that CSR, in addition to representing an ethical commitment, can be understood as a driver of innovation and business competitiveness, contributing to longterm sustainability.
Description
Keywords
Estratégia Empresarial Inovação Empresarial Responsabilidade Social Corporativa Sustentabilidade Twintex