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Marketing e a InteligĂȘncia Artificial no setor agroalimentar

2023-12-11Master thesis Open access
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datacite.subject.fosCiĂȘncias Sociais::GestĂŁopor
dc.contributor.advisorDias, ClaĂșdia Sofia Lourenço
dc.contributor.advisorRodrigues, Ricardo José de Ascensão Gouveia
dc.contributor.authorGaspar, Oclénia Glody Mota
dc.date.accessioned2024-01-15T14:17:12Z
dc.date.available2024-01-15T14:17:12Z
dc.date.issued2023-12-11
dc.date.submitted2023-10-09
dc.description.abstractEste estudo pretende investigar a relação entre Marketing e InteligĂȘncia Artificial no setor agroalimentar. De forma a consolidar o estado de pesquisa acadĂ©mica na ĂĄrea do Marketing e InteligĂȘncia artificial no setor agroalimentar, a opção metodolĂłgica assentou na elaboração de uma anĂĄlise bibliomĂ©trica com recurso Ă  tĂ©cnica de coocorrĂȘncia de termos. A analise incidiu sobre 60 artigos da base de dados da Web of Science. Os resultados da anĂĄlise bibliomĂ©trica permitiram identificar dois clusters: TĂ©cnicas de InteligĂȘncia Artificial e qualidade, e Valor do produto e InteligĂȘncia Artificial. TambĂ©m foi efetuado um estudo empĂ­rico quantitativo, de forma a examinar como a utilização de tecnologias de IA pelo departamento de marketing se relacionam com outros departamentos das empresas agroalimentares na UniĂŁo Europeia.por
dc.description.abstractThis study aims to investigate the relationship between Marketing and Artificial Intelligence in the agri-food sector. In order to consolidate the state of academic research in the area of Marketing and Artificial Intelligence in the agro-food sector, the methodological option was based on the elaboration of a bibliometric analysis using the term co-occurrence technique. The analysis focused on 60 articles from the Web of Science database. The results of the bibliometric analysis made it possible to identify two clusters: Artificial Intelligence Techniques and quality, and Product Value and Artificial Intelligence. A quantitative empirical study was also carried out in order to examine how the use of AI technologies by the marketing department relates to other departments of agri-food companies in the European Union.eng
dc.identifier.tid203460766
dc.identifier.urihttp://hdl.handle.net/10400.6/14003
dc.language.isoporpor
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/
dc.subjectAgro-Alimentarpor
dc.subjectBibliometriapor
dc.subjectCorrelaçãopor
dc.subjectInteligĂȘncia Artificialpor
dc.subjectMarketingpor
dc.titleMarketing e a InteligĂȘncia Artificial no setor agroalimentarpor
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspor
rcaap.typemasterThesispor
thesis.degree.name2Âș Ciclo em GestĂŁopor

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