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| Dissertação | 2.12 MB | Adobe PDF | ||
| Anexos | 14.05 MB | Adobe PDF |
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Resumo(s)
O presente estudo centra-se na análise do texto publicitário impresso, enquanto discurso multimodal. São abordadas as relações entre texto e imagem no trabalho publicitário, recorrendo-se ao uso de diferentes enfoques teórico-metodológicos. Interpretam-se, assim, os fenómenos persuasivos inerentes à construção deste tipo de discurso, tendo-se, para o efeito, analisado dezoito textos.
Concluímos que a publicidade, enquanto produção semiológica e linguística, é um fenómeno, simultaneamente, linguístico e social.
This study focus on the analysis of the printed publicity text as a multimodal speech. Relations between text and image in the publicity work will be approached by means of different theoretical and methodological insights. Thus, the persuasive phenomena related to the construction of this type of speech will be interpreted through the detailed analysis of eighteen texts. Along this study it is possible to conclude that semiotic and linguistic production is a phenomenon simultaneously linguistic and social.
This study focus on the analysis of the printed publicity text as a multimodal speech. Relations between text and image in the publicity work will be approached by means of different theoretical and methodological insights. Thus, the persuasive phenomena related to the construction of this type of speech will be interpreted through the detailed analysis of eighteen texts. Along this study it is possible to conclude that semiotic and linguistic production is a phenomenon simultaneously linguistic and social.
Descrição
Palavras-chave
Texto multimodal Linguagem publicitária
Contexto Educativo
Citação
Editora
Universidade da Beira Interior