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Abstract(s)
Este trabalho tem como tema analisar o Brand Sense nas marcas brasileiras. Hoje as
marcas já tem um aroma, uma música que causa a notoriedade na mente do
consumidor. A função da dissertação é saber se instigar os cinco sentidos humanos
dentro de uma loja, é necessidade ou futilidade para o sucesso, e com isso os clientes
procurem sempre por estas marcas antes de procurar pela concorrência .
Em pesquisas, aroma, música e atendimento exclusivo faz toda a diferença na
experiencia do consumidor no ponto de venda. Para que essa experiência seja positiva,
a marca precisa fazer com que os cinco sentidos humanos, sejam explorados com a
perfeita intenção de agradar o seu público alvo.
Atingindo todas essas metas, fará com que a marca receba do cliente uma atenção
especial, ou seja, gravada em sua mente, o aroma, a visualização, o som, e trará
sempre uma belíssima recordação da marca.
The present work aims to analyze the “Brand Sense” in Brazilian brands. Currently, brands have scents and music that are notorious to consumers. This thesis mission is to know if to incite the five human sense in a store is needed to sucesso r a futility, and if it makes clientes choose a brando ver its concurrence. Researches have shown that scents, music and an exclusive servisse make difference in the consumer experience in sales points. In order to make sure that such experience is advantageous, brands need to explore the five human sense in a way that it pleases its Target public. Achieving these goals, brands will gain the customers special attention, in other words, brand wiil record in customers mind a scent, a view, a sound, that will always bring a fine remembrance of them.
The present work aims to analyze the “Brand Sense” in Brazilian brands. Currently, brands have scents and music that are notorious to consumers. This thesis mission is to know if to incite the five human sense in a store is needed to sucesso r a futility, and if it makes clientes choose a brando ver its concurrence. Researches have shown that scents, music and an exclusive servisse make difference in the consumer experience in sales points. In order to make sure that such experience is advantageous, brands need to explore the five human sense in a way that it pleases its Target public. Achieving these goals, brands will gain the customers special attention, in other words, brand wiil record in customers mind a scent, a view, a sound, that will always bring a fine remembrance of them.
Description
Keywords
Consumidor Marcas Memória Moda Sentidos