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Advisor(s)
Abstract(s)
A literatura sobre a internacionalização assume a importância do fenómeno,
inexistindo consenso sobre as estratégias para o seu sucesso. O estudo da temática da
internacionalização através de meios digitais encontra-se pouco investigada,
considerando o célere desenvolvimento que se perspetiva para a digitalização, que
modifica a forma como as empresas criam e entregam valor.
A nossa investigação apresenta como objetivo a análise da relação entre as
estratégias de internacionalização e a transformação digital, investigando se a
internacionalização surge com a criação da empresa e se estas são originariamente
digitais. Esta investigação de base qualitativa, recorre a cinco estudos de caso e a
entrevistas semiestruturadas, aos diretores/gestores de empresas altamente
tecnológicas, para demonstrar as implicações que a internacionalização e a
digitalização revelam nas estratégias destas empresas.
A nossa investigação revelou contributos para a literatura, fornecendo uma
ampla compreensão sobre o comportamento na internacionalização das empresas
altamente tecnológicas. As nossas conclusões demonstraram que as motivações para a
internacionalização, a escolha dos mercados e as estratégias adotadas não são
uniformes entre empresas. Maioritariamente, a estratégia de internacionalização
sustenta-se no acompanhamento de clientes para diferentes mercados,
internacionalizando-se nesses países, promovendo a obtenção de novos clientes e
divulgando a sua marca. O nosso estudo evidencia que as empresas altamente
tecnológicas recorrem à internacionalização com o intuito de crescimento,
perspetivando a internacionalização como indispensável e essencial, uma vez que a
dimensão do mercado doméstico se revela insuficiente para satisfazer a expansão desta
tipologia empresarial. Neste sentido, concluímos que as empresas altamente
tecnológicas quando decidem integrar um determinado mercado, avaliam, de forma
estratégica, os seus concorrentes e as metodologias laborais do mercado, procurando a
diferenciação para potenciar vantagem competitiva.
Desenvolvemos elementos para uma futura investigação sobre a
internacionalização digital, promovendo novas linhas para a análise dos desafios que as
empresas enfrentam com a internacionalização.
The literature on internationalization assumes the importance of this phenomenon, although there's no consensus on the strategies for its success. The investigation under the topic of internationalization through digital means is scarcely researched, considering the fast development that's foreseen for digitalization, which changes the way that companies create and deliver value. Our research analyzes the relationship between internationalization strategies and digital transformation, investigating whether internationalization arises with the creation of the company and if these companies are originally digital. This qualitative research uses five case studies and semi-structured interviews with directors/managers of highly technological companies to show the implications that internationalization and digitalization reveal on the strategies of these companies. We contribute to the literature by providing a wide understanding of the internationalization behavior of highly technological firms. Our findings showed that the motivations for internationalization, the choice of the markets and the strategies adopted are not uniform across firms. Mostly, the internationalization strategy is based on following customers to different markets, internationalizing in those countries, acquiring new customers, and promoting their brand. Our study shows that highly technological companies resort to internationalization for growth, viewing it as indispensable and essential, since the size of the domestic market is insufficient to meet the expansion of this type of business. Hence, we conclude that when highly technological companies decide to integrate a given market, they strategically evaluate their competitors and the market's working methodologies, seeking differentiation to enhance competitive advantage. We provide new elements for future research on digital internationalization, promoting new lines to the analysis of the challenges that companies face with internationalization.
The literature on internationalization assumes the importance of this phenomenon, although there's no consensus on the strategies for its success. The investigation under the topic of internationalization through digital means is scarcely researched, considering the fast development that's foreseen for digitalization, which changes the way that companies create and deliver value. Our research analyzes the relationship between internationalization strategies and digital transformation, investigating whether internationalization arises with the creation of the company and if these companies are originally digital. This qualitative research uses five case studies and semi-structured interviews with directors/managers of highly technological companies to show the implications that internationalization and digitalization reveal on the strategies of these companies. We contribute to the literature by providing a wide understanding of the internationalization behavior of highly technological firms. Our findings showed that the motivations for internationalization, the choice of the markets and the strategies adopted are not uniform across firms. Mostly, the internationalization strategy is based on following customers to different markets, internationalizing in those countries, acquiring new customers, and promoting their brand. Our study shows that highly technological companies resort to internationalization for growth, viewing it as indispensable and essential, since the size of the domestic market is insufficient to meet the expansion of this type of business. Hence, we conclude that when highly technological companies decide to integrate a given market, they strategically evaluate their competitors and the market's working methodologies, seeking differentiation to enhance competitive advantage. We provide new elements for future research on digital internationalization, promoting new lines to the analysis of the challenges that companies face with internationalization.
Description
Keywords
Digitalização Empresas Altamente Tecnológicas Estratégia Inovação Internacionalização