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Plano de ação: Proposta de melhoria em ambiente de agência de marketing digital
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O presente relatório tem como objetivo descrever e refletir sobre as atividades desenvolvidas no âmbito do estágio curricular na Blue Bolt Agency, uma agência de marketing digital que atua em diferentes vertentes, permitindo empresas e empresários potenciarem os seus negócios no digital. O estágio decorreu no contexto da conclusão do 2º ciclo de estudos em Marketing, na Universidade da Beira Interior. Permitiu a aplicação prática de conhecimentos teóricos adquiridos. Ao longo de três meses, o estagiário teve oportunidade de colaborar em diversas tarefas, como a definição de estratégias de conteúdos, produção de copywriting para redes sociais, desenvolvimento de campanhas de email marketing, acompanhamento de métricas e desempenho, bem como a realização de auditorias digitais e apoio à gestão de clientes. O relatório apresenta ainda uma revisão de literatura centrada no marketing digital e comunicação organizacional, fornecendo o enquadramento teórico necessário para a sua compreensão. Através da experiência adquirida foram identificadas diversas problemáticas organizacionais, entre as quais se destacam falhas na comunicação interna e ausência de documentação centralizada da informação dos clientes. A partir destas lacunas foi proposto um plano de ação estratégico, com sugestões de melhoria organizacional e operativa. Este relatório evidencia o valor da articulação entre teoria e prática, reforçando a importância do estágio como ponte para o desenvolvimento de competências profissionais e pensamento crítico no contexto do marketing digital.
The aim of this report is to describe and reflect on the activities carried out as part of the internship at Blue Bolt Agency, a digital marketing agency that works in different areas of communication, as well as the online presence of companies. The agency enables companies and entrepreneurs to boost their business. The internship took place in the context of completing the 2nd cycle of studies in Marketing at the University of Beira Interior. It allowed the practical application of the theoretical knowledge acquired. Over the course of three months, the trainee had the opportunity to collaborate on various tasks, such as defining content strategies, producing copywriting for social networks, developing email marketing campaigns, monitoring metrics and performance, as well as carrying out digital audits and supporting client management. The report also presents a literature review focusing on digital marketing and organisational communication, providing the necessary theoretical framework for understanding. Through the experience gained, various organisational problems were identified, including failures in internal communication and a lack of centralised documentation of customer information. Based on these shortcomings, a strategic action plan was proposed, with suggestions for organisational and operational improvement. This report emphasises the value of linking theory and practice, reinforcing the importance of the internship as a bridge for developing professional skills and critical thinking in the context of digital marketing.
The aim of this report is to describe and reflect on the activities carried out as part of the internship at Blue Bolt Agency, a digital marketing agency that works in different areas of communication, as well as the online presence of companies. The agency enables companies and entrepreneurs to boost their business. The internship took place in the context of completing the 2nd cycle of studies in Marketing at the University of Beira Interior. It allowed the practical application of the theoretical knowledge acquired. Over the course of three months, the trainee had the opportunity to collaborate on various tasks, such as defining content strategies, producing copywriting for social networks, developing email marketing campaigns, monitoring metrics and performance, as well as carrying out digital audits and supporting client management. The report also presents a literature review focusing on digital marketing and organisational communication, providing the necessary theoretical framework for understanding. Through the experience gained, various organisational problems were identified, including failures in internal communication and a lack of centralised documentation of customer information. Based on these shortcomings, a strategic action plan was proposed, with suggestions for organisational and operational improvement. This report emphasises the value of linking theory and practice, reinforcing the importance of the internship as a bridge for developing professional skills and critical thinking in the context of digital marketing.
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Estratégia de Conteúdo Planeamento Digital Análise de Métricas Comunicação Interna Comunicação Organizacional Copywriting Email Marketing Marketing Digital Redes Sociais