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Authors
Advisor(s)
Abstract(s)
Ao longo da última década, temos vindo a observar o emergir de uma nova forma de
Cultura, que conhecemos como Arte Urbana e que, na Covilhã, teve como ponto de
partida e grande impulsionador o WOOL – Festival de Arte Urbana. A relevância deste
fenómeno para a cidade e para a região, impulsionando uma nova forma de turismo e
gerando um modelo que outras localidades têm vindo a replicar, deu o mote à
realização desta dissertação, igualmente inspirada pelo valor destas obras e pelo modo
como, na Covilhã, têm conseguido cativar a população e tornar-se fonte de empatia e
orgulho.
Enquanto objeto de Turismo Cultural, a Arte Urbana tem vindo a assumir um
protagonismo crescente, tanto nos grandes centros urbanos como nas pequenas
localidades, nacional e internacionalmente. Uma das suas principais características
consiste no modo como os artistas se apropriam de espaços degradados para lhes
devolver, com as suas obras, uma dignidade perdida, capaz de cativar não apenas os
habitantes locais, mas também muitos turistas que assumem, hoje e cada vez com
maior frequência, os roteiros de Arte Urbana como principal motivação das suas visitas.
Sendo, no entanto, uma temática recente e pouco estudada, nomeadamente o
fenómeno covilhanense e as suas respetivas consequências para a comunidade, a sua
escolha como objeto de análise e investigação adquire particular pertinência no âmbito
de um Mestrado em Estudos de Cultura — pois é precisamente como forma de Cultura
que este estudo se propõe enquadrar a Arte Urbana, procurando compreender o
impacto do Festival WOOL como promotor de Cultura e de Turismo na Cidade Neve.
Throughout the last decade, we have been watching the emergence of a new form of Culture, which we have come to know as Urban Art. In Covilhã, its biggest promoter has been the Festival of Urban Art WOOL. The relevance of this phenomenon to the town and to the region, incentivizing a new type of tourism and generating a model which has already been replicated by other small towns and villages, inspired this dissertation, also motivated by the value of these works and the way they have been able to captivate Covilhã’s population, becoming a source of empathy and pride. As an object of Cultural Tourism, Urban Art has been conquering a growing protagonism, both in big urban centres and in smaller places, nationally and internationally. One of its main characteristics is the way artists take hold of degraded areas and, through their work, manage to recover a lost dignity, able to captivate not only the locals, but also many tourists who, more often than ever, elect Urban Art as the main motivation of their visits. Because this is still a recent thematic and has not yet been object of much research, particularly the case of Covilhã’s phenomenon and its consequences to the surrounding community, choosing it as an object of study acquires a particular relevance within a Master on Studies of Culture – since it is precisely as a form of Culture that this analysis intends to frame Urban Art, aiming to understand the impact of WOOL Festival as a promotor of Culture and Tourism in the City of Snow
Throughout the last decade, we have been watching the emergence of a new form of Culture, which we have come to know as Urban Art. In Covilhã, its biggest promoter has been the Festival of Urban Art WOOL. The relevance of this phenomenon to the town and to the region, incentivizing a new type of tourism and generating a model which has already been replicated by other small towns and villages, inspired this dissertation, also motivated by the value of these works and the way they have been able to captivate Covilhã’s population, becoming a source of empathy and pride. As an object of Cultural Tourism, Urban Art has been conquering a growing protagonism, both in big urban centres and in smaller places, nationally and internationally. One of its main characteristics is the way artists take hold of degraded areas and, through their work, manage to recover a lost dignity, able to captivate not only the locals, but also many tourists who, more often than ever, elect Urban Art as the main motivation of their visits. Because this is still a recent thematic and has not yet been object of much research, particularly the case of Covilhã’s phenomenon and its consequences to the surrounding community, choosing it as an object of study acquires a particular relevance within a Master on Studies of Culture – since it is precisely as a form of Culture that this analysis intends to frame Urban Art, aiming to understand the impact of WOOL Festival as a promotor of Culture and Tourism in the City of Snow
Description
Keywords
Arte Urbana Covilhã Festival Wool Turismo Cultural