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Abstract(s)
O relatório presente reporta as atividades desempenhadas pela aluna Márcia Sá ao longo de 9
meses de estágio realizados na empresa STRYIAH Portugal, entre 3 de setembro de 2018 e 2 de
junho de 2019.
Este estágio reforça os conhecimentos que foram adquiridos em âmbito académico no Mestrado
de Branding e Design de Moda, tal como a experiência em ambiente empresarial com clientes
reais.
Numa fase inicial é feita uma contextualização do estágio e da empresa, os objetivos e alguma
informação acerca dos projetos desenvolvidos.
Após esta breve introdução ao relatório de estágio, este divide-se em três capítulos.
Os dois primeiros capítulos mantêm a mesma estrutura organizacional, onde se começa por
fazer uma revisão bibliográfica acerca do tema em questão (capítulo 1- gestão de uma cadeia
de suprimentos; capítulo 2- Desenvolvimento de produto). Seguidamente são apresentados os
projetos elaborados pela aluna em âmbito empresarial. Os projetos apresentados são de
diferentes tipologias e são baseados em conhecimentos adquiridos ao longo do mestrado de
Branding e Design de Moda. No capítulo 1 são apresentados dois projetos que são inseridos no
âmbito da gestão da cadeia de suprimentos. No capítulo 2 são apresentados quatro projetos
que se integram no tema do processo de desenvolvimento de produto.
No que diz respeito à gestão da cadeia de suprimentos, na atualidade, as empresas procuram
adotar procedimentos para que os seus produtos se destaquem no mercado. Com um mercado
competitivo têm que ser flexíveis, otimizar os processos e garantir ao cliente qualidade e
preços. É aqui que se vê a importância do conceito de gestão da cadeia de suprimentos.
Relativamente ao PDP (Processo de desenvolvimento de produto), este é definido por vários
autores como um aglomerado de atividades organizadas em fases que trabalham informações
de mercado com o objetivo de produzir um produto de valor para o consumidor.
Estes dois primeiros capítulos encerram-se com uma discussão onde se realiza uma análise
comparativa entre a teoria e a prática.
No terceiro capítulo são descritas as conclusões acerca do estágio em si e por fim as conclusões
gerais, isto é, onde a teoria e a prática vão ser analisadas e comparadas.
The present report concerns the activities performed by the student Márcia Sá during 9 months of internship at STRYIAH Portugal, from September 3, 2018 to June 2, 2019. This internship reinforces the academic knowledge acquired in the Master of Branding and Fashion Design, as well as the experience in business environment with real clients. In an initial phase is made a contextualization of the internship and the company, the objectives and some information about the developed projects. After this brief introduction to the internship report, it is divided into three chapters. The first two chapters maintain the same organizational structure, starting with a biographical review of the topic at hand (chapter 1- supply chain management; chapter 2- product development). The following are the projects prepared by the student in business. The projects presented are of different types and based on knowledge acquired throughout the Master of Branding and Fashion Design. Chapter 1 presents two projects that are included in the scope of supply chain management. Chapter 2 presents four projects that fall under the theme of the product development process. When it comes to supply chain management, companies are now looking to adopt procedures to make their products stand out in the marketplace. With a competitive market they have to be flexible, enhance processes and ensure customer quality and pricing. This is where the importance of the supply chain management concept is seen. Regarding PDP (Product Development Process), this is defined by several authors as a cluster of activities organized in phases that work market information with the objective of producing a product of value to the consumer. These first two chapters end with a discussion where a comparative analysis between theory and practice is performed. The third chapter describes the conclusions about the stage itself and finally the general conclusions, that is, where theory and practice will be analyzed and compared.
The present report concerns the activities performed by the student Márcia Sá during 9 months of internship at STRYIAH Portugal, from September 3, 2018 to June 2, 2019. This internship reinforces the academic knowledge acquired in the Master of Branding and Fashion Design, as well as the experience in business environment with real clients. In an initial phase is made a contextualization of the internship and the company, the objectives and some information about the developed projects. After this brief introduction to the internship report, it is divided into three chapters. The first two chapters maintain the same organizational structure, starting with a biographical review of the topic at hand (chapter 1- supply chain management; chapter 2- product development). The following are the projects prepared by the student in business. The projects presented are of different types and based on knowledge acquired throughout the Master of Branding and Fashion Design. Chapter 1 presents two projects that are included in the scope of supply chain management. Chapter 2 presents four projects that fall under the theme of the product development process. When it comes to supply chain management, companies are now looking to adopt procedures to make their products stand out in the marketplace. With a competitive market they have to be flexible, enhance processes and ensure customer quality and pricing. This is where the importance of the supply chain management concept is seen. Regarding PDP (Product Development Process), this is defined by several authors as a cluster of activities organized in phases that work market information with the objective of producing a product of value to the consumer. These first two chapters end with a discussion where a comparative analysis between theory and practice is performed. The third chapter describes the conclusions about the stage itself and finally the general conclusions, that is, where theory and practice will be analyzed and compared.
Description
Keywords
Desenvolvimento de Produto Gestão da Cadeia de Suprimentos Indústria da Moda