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| 1.08 MB | Adobe PDF | |||
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Authors
Advisor(s)
Abstract(s)
Este relatório tem como propósito relatar as experiências, conhecimentos e resultados
alcançados durante o projeto desenvolvido no âmbito do mestrado em Design Multimédia da
Universidade da Beira Interior. Está estruturado em três partes específicas, mas
intrinsecamente relacionadas.
A primeira parte é essencialmente teórica, destinada a descrever e elucidar as diversas
dimensões concetuais que permitem uma melhor compreensão do projeto, sua identidade e
fundamentos. O Logótipo, a Tipografia, o Cartaz, o Folheto e o Web design são os elementos
formais que constroem este projeto de identidade visual para um evento sobre ilustração
chamado ILUSTRADA. Esta parte inclui igualmente o trabalho de pesquisa e listagem de um
conjunto de eventos congéneres contemporâneos à ILUSTRADA e uma breve análise aos
mesmos.
A segunda parte está destinada à ilustração. Começa-se por contextualizar a sua história, não
esquecendo a sua relação com a história do design. Posteriormente, prosseguimos com uma
noção mais precisa da ligação existente entre estas duas áreas: o design e a ilustração.
Relata-se a experiência e a escolha concetual da criação das ilustrações para a ILUSTRADA,
descrevendo e explicando as referências invocadas para as realizar.
A terceira e última parte é dedicada à dimensão mais prática do projeto, permitindo a
visualização dos materiais finais, bem como a percepção do seu potencial desempenho nos
ambientes para os quais foram planeados.
This report aims to convey the experiences, knowledge and results acquired along the project developed within the master on Multimedia Design of Universidade da Beira Interior. It is structured in three specific but intrinsically related parts. The first part is essentially theoretical, destined to describe and shed light on the several conceptual features that allow a better understanding of the project, its identity and core. Logo, Typography, Poster, Flyer and Web Design are the formal elements that build this project on visual identity to an event on illustration called ILUSTRADA. This part also takes into account the research and listing of several similar events contemporary to ILUSTRADA and their brief analysis. The second part is destined to illustration. We begin by contextualizing its history, not forgetting its connection with the history of design. Afterwards, we proceed giving a more accurate notion of the bond that ties these two areas together. We also relate the experience and the conceptual choice of the creation of ILUSTRADA’s illustrations, describing and explaining the references used to make them and assemble the project. The third and last part is dedicated to the project’s practical dimension. It allows the visualization of the final materials, as well as the perception of their potential performance in the environment for which they were planned.
This report aims to convey the experiences, knowledge and results acquired along the project developed within the master on Multimedia Design of Universidade da Beira Interior. It is structured in three specific but intrinsically related parts. The first part is essentially theoretical, destined to describe and shed light on the several conceptual features that allow a better understanding of the project, its identity and core. Logo, Typography, Poster, Flyer and Web Design are the formal elements that build this project on visual identity to an event on illustration called ILUSTRADA. This part also takes into account the research and listing of several similar events contemporary to ILUSTRADA and their brief analysis. The second part is destined to illustration. We begin by contextualizing its history, not forgetting its connection with the history of design. Afterwards, we proceed giving a more accurate notion of the bond that ties these two areas together. We also relate the experience and the conceptual choice of the creation of ILUSTRADA’s illustrations, describing and explaining the references used to make them and assemble the project. The third and last part is dedicated to the project’s practical dimension. It allows the visualization of the final materials, as well as the perception of their potential performance in the environment for which they were planned.
Description
Keywords
Design Evento Identidade Ilustração Imagem