Publication
ContribuiĆ§Ć£o do Neuromarketing para o estudo da Antroentomofagia
| datacite.subject.fos | CiĆŖncias Sociais::Marketing | por |
| dc.contributor.advisor | Rodrigues, Ricardo JosĆ© de AscensĆ£o Gouveia | |
| dc.contributor.advisor | Gouveia, Ana Isabel Antunes Dias Rodrigues | |
| dc.contributor.advisor | Martins, Oliva Maria Dourado | |
| dc.contributor.author | Ferreira, Andreia Cristina Barroso | |
| dc.date.accessioned | 2023-02-20T16:55:02Z | |
| dc.date.available | 2023-02-20T16:55:02Z | |
| dc.date.issued | 2022-12-19 | |
| dc.date.submitted | 2022-10-10 | |
| dc.description.abstract | A populaĆ§Ć£o global estĆ” a aumentar (Wendin & Nyberg, 2021). E em 2050 prevĆŖem-se 9 mil milhƵes de pessoas. Este facto permite anteceder desafios de seguranƧa alimentar com riscos para a existĆŖncia humana (Simion et al., 2019; Yazici & Ozer, 2021), o que motiva a procura de novas alternativas alimentares, como Ć© o caso da alimentaĆ§Ć£o Ć base de insetos. Este tipo de alimentaĆ§Ć£o Ć© uma alternativa nova no mundo ocidental, do qual Portugal faz parte. A comercializaĆ§Ć£o de insetos em Portugal foi autorizada em junho de 2021. No entanto, a aceitaĆ§Ć£o desta alternativa alimentar carece de investigaĆ§Ć£o. Procurando responder Ć questĆ£o: āĆ© possĆvel mudar a perceĆ§Ć£o da populaĆ§Ć£o ocidental relativamente Ć alimentaĆ§Ć£o Ć base de insetos?ā, a investigaĆ§Ć£o efetuada procurou identificar como se sentem as pessoas perante a confrontaĆ§Ć£o e a experimentaĆ§Ć£o de alimentos Ć base de insetos. A investigaĆ§Ć£o recorreu a diferentes tĆ©cnicas por terem sido consideradas como complementares. Os dados do inquĆ©rito por questionĆ”rio, da experimentaĆ§Ć£o de barra de insetos versus a barra de cereais (recorrendo Ć eletroencefalografia e eletrocardiografia), do preenchimento de Self Assessment Manikin, do inquĆ©rito por entrevista e da gravaĆ§Ć£o de vĆdeo auxiliaram na compreensĆ£o do fenĆ³meno. Concluiu-se que embora exista alguma surpresa (por falta de conhecimento desta nova alternativa alimentar) e alguma repugnĆ¢ncia e medo relativamente aos insetos, esta opĆ§Ć£o tem potencial de entrada no mercado, pois o resultado da avaliaĆ§Ć£o da experiĆŖncia foi considerado positivo pelos participantes da amostra. | por |
| dc.description.abstract | The world population is increasing (Wendin & Nyberg, 2021) projected to reach 9 billion in 2050. This fact allows anticipating food security challenges with risks to human existence (Simion et al., 2019; Yazici & Ozer, 2021) that motivates the search for new food alternatives, as is the case of insect-based food. This type of food is a new alternative in the Western world, of which Portugal is part. Although the commercialization of insects in Portugal was ruled in June 2021 and this was a major achievement, the acceptance of this food alternative lacks research. On the other hand, the level of knowledge and available food alternatives is still scarce. Seeking to answer the question: "is it possible to change the perception of the occidental population towards insect-based food?", this research sought to identify how people feel when confronted with and trying out insect-based food. The research used different techniques as they were considered complementary. Data generated with a questionnaire, an experiment of the insect bar versus the cereal bar (using electroencephalography and electrocardiography), the Self-Assessment Manikin, the interview, and the video recording, helped understand the phenomenon. It was concluded that although there is some surprise (due to lack of knowledge of this new food alternative) and some repugnance and fear towards insects, this option has the potential to enter the market, since the result of the experience assessment was considered positive by the participants. | eng |
| dc.identifier.tid | 203226674 | |
| dc.identifier.uri | http://hdl.handle.net/10400.6/13152 | |
| dc.language.iso | por | por |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/4.0/ | |
| dc.subject | AlimentaĆ§Ć£o Ć Base de Insetos | por |
| dc.subject | Antroentomofagia | por |
| dc.subject | Eletrocardiografia | por |
| dc.subject | Eletroencefalografia | por |
| dc.subject | Entomofagia | por |
| dc.subject | Neuromarketing | por |
| dc.subject | Sam | por |
| dc.title | ContribuiĆ§Ć£o do Neuromarketing para o estudo da Antroentomofagia | por |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| person.familyName | Barroso Ferreira | |
| person.givenName | Andreia Cristina | |
| person.identifier.ciencia-id | 5E14-B4F5-E57A | |
| person.identifier.orcid | 0000-0002-6966-1638 | |
| rcaap.rights | openAccess | por |
| rcaap.type | masterThesis | por |
| relation.isAuthorOfPublication | 0db22096-6a66-4801-b12b-56f3431ea370 | |
| relation.isAuthorOfPublication.latestForDiscovery | 0db22096-6a66-4801-b12b-56f3431ea370 | |
| thesis.degree.name | 2Āŗ Ciclo em Marketing | por |
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