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Advisor(s)
Abstract(s)
O presente trabalho de investigação pretende explorar a moda como um vetor de
conhecimento e informação histórica, e compreender os motivos por trás das críticas e
estigmas, que por vezes diminuem a sua importância dentro da sociedade.
O glamour retratado pela mídia em desfiles de moda, o vai e vem das tendências
e o excesso de consumo, muitas vezes escondem uma das suas principais forças: a sua
capacidade de contar a evolução histórica e as transformações que estiveram, e estão em
curso nas sociedades.
Esta investigação aborda o conceito de moda, faz a ligação entre o seu surgimento
como reflexo de movimentos na estrutura das sociedades tradicionais, a moda como
forma de expressão da individualidade humana, a apropriação da linguagem das roupas
como forma de comunicação, o impacto das sociedades de consumo e do espetáculo no
seu desenvolvimento, e a importância nos dias atuais do advento da internet e das mídias
socias para a sua difusão.
“Como um rio que corre através da sociedade”, a moda capta os acontecimentos
dentro das esferas sociais, culturais, económicas e políticas, espelha e transforma os
desejos das pessoas em roupas e acessórios. A moda carrega histórias pessoais e
coletivas.
Fenômeno social de grande relevância na cultura moderna, a moda ainda sofre
com críticas que acabam por deixar em segundo plano a sua relevância nas diferentes
esferas, da economia ao meio ambiente.
Esse estudo se faz necessário pois possibilita a percepção da moda como
linguagem e reflexo das sociedades indo muito além do vestuário e do clichê que
apresenta o mundo da moda como uma indústria fútil e capitalista de consumo. O que
se pretende abordar é a sua relevância informativa, a capacidade de contar a história e
as mudanças sociais através do seu conjunto de signos.
Em um mundo cada vez mais swipe e on-demand, poder transmitir cultura
através da moda, algo que está no dia-a-dia de todos nós, é mais uma importante
ferramenta na transmissão de conhecimento.
The present investigation work intends to explore fashion as a vector of knowledge and historical information, and understand the reasons behind criticism and stigma, which sometimes diminish their importance within society. The glamor portrayed by the media in fashion shows, the come and go of trends and excess consumption often hide one of its main strengths: its ability to tell the historical evolution and transformations that have been and are ongoing in societies. This investigation approaches the concept of fashion, makes the connection between its emergence as a reflection of movements in the structure of traditional societies, fashion as a form of expression of human individuality, the appropriation of the language of clothing as a form of communication, the impact of the consumption and spectacle societies in its development, and the importance nowadays of the advent of the internet and social media for its diffusion. “Like a river flowing through society”, fashion captures events within social, cultural, economic and political spheres, mirrors and transforms people's desires into clothing and accessories. Fashion carries personal and collective stories. A social phenomenon of great importance in modern culture, fashion still suffers from criticism that ends up leaving in the backgroud its relevance in the different spheres, from economy to the environment. This study is necessary because it allows the perception of fashion as a language and reflection of societies, going far beyond clothing and the cliché that presents the fashion world as a futile and capitalist consumer industry. What we intend to address is its informative relevance, the ability to tell the story and social changes through its set of signs. In an increasingly swipe and on-demand world, being able to transmit culture through fashion, something that is part of our daily lives, is yet another important tool in the transmission of knowledge.
The present investigation work intends to explore fashion as a vector of knowledge and historical information, and understand the reasons behind criticism and stigma, which sometimes diminish their importance within society. The glamor portrayed by the media in fashion shows, the come and go of trends and excess consumption often hide one of its main strengths: its ability to tell the historical evolution and transformations that have been and are ongoing in societies. This investigation approaches the concept of fashion, makes the connection between its emergence as a reflection of movements in the structure of traditional societies, fashion as a form of expression of human individuality, the appropriation of the language of clothing as a form of communication, the impact of the consumption and spectacle societies in its development, and the importance nowadays of the advent of the internet and social media for its diffusion. “Like a river flowing through society”, fashion captures events within social, cultural, economic and political spheres, mirrors and transforms people's desires into clothing and accessories. Fashion carries personal and collective stories. A social phenomenon of great importance in modern culture, fashion still suffers from criticism that ends up leaving in the backgroud its relevance in the different spheres, from economy to the environment. This study is necessary because it allows the perception of fashion as a language and reflection of societies, going far beyond clothing and the cliché that presents the fashion world as a futile and capitalist consumer industry. What we intend to address is its informative relevance, the ability to tell the story and social changes through its set of signs. In an increasingly swipe and on-demand world, being able to transmit culture through fashion, something that is part of our daily lives, is yet another important tool in the transmission of knowledge.
Description
Keywords
Consumo Estigma Expressão Fenômeno Mídia Moda