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Advisor(s)
Abstract(s)
Actualmente estamos a trasformar-nos numa sociedade cada vez mais ligada ao mundo digital, nas suas
mais diversas formas, através dos dispositivos avançados que a tecnologia disponibiliza no mercado.
Este tipo de sociedade, exactamente por viver no digital grande parte da sua vida, irá também atribuir
um grande valor e importância aos conteúdos. Os conteúdos modificam-se constantemente, mas são a
base da Web 2.0 e, por isso, são o que a define e aos seus utilizadores; de tal modo que acabam por
influenciar culturas e a forma como o utilizador escolhe relacionar-se com os seus pares. Esta troca de
conteúdos e informações entre diversos utilizadores de diferentes culturas é potencializada pelo
aparecimento das Redes Sociais, que juntam em comunidades online uma enorme quantidade de
indivíduos ávidos por produtos e serviços que incluam “personalização”, “proximidade” e
“participação”.
A Web 2.0, com todos os seus meios de divulgação e produção democratizados e as suas Redes
Sociais deu origem a práticas de trabalho e produção em conjunto, que vieram mudar a forma como
são hoje desenvolvidos variados projectos. O “conteúdo gerado por utilizador”, a “angariação de
multidão” (“crowdsourcing”) e o “financiamento por parte da multidão” (“crowdfunding”) são algumas
das actividades melhor sucedidas neste novo panorama. O conteúdo devolve o papel de produtor ao
utilizador, criando-se assim uma enorme variedade de conteúdos individualizados, enquanto a
angariação e o financiamento provam que, em conjunto, a multidão pode produzir de forma eficaz e
organizada, aliviando marcas e empresas de custos económicos, ou até mesmo juntando recursos para
que possam investir noutros utilizadores.
Envolvidos nas práticas acima descritas, aparecem diversos tipos de figuras, e utilizadores, tais
como os “prosumidores”, os “pro-am” e os “carreiristas em série”; munidos de meios com qualidade
mais do que suficiente para produzir produtos e conteúdos por parâmetros profissionais, estes
utilizadores modificarão o contexto em que se procura e exerce uma profissão.
Currently, we’re becoming a society more connected to the digital world, in its various forms, through the advanced devices that technology places on the market. This kind of society, exactly for living a big part of its life in the digital, will also assign a great importance to content. Contents change constantly, but they’re the basis of Web 2.0 and for that what defines it and its users, so that they define their culture and the way they’ll choose to relate with others. This exchange of content and information between several users from different cultures was potentiated by the appearance of Social Networks that put together in online communities a huge quantity of avid individuals for “customization”, “proximity” and “participation”. Web 2.0, with all its democratized means of divulgation and production and its Social Networks, gave rise to work and production as a group, that came to change the way projects are developed today. “User generated content”, “crowdsourcing” and “crowdfunding” are some of the activities that succeeded in this new perspective. The first one gives back to the individual the role of producer, creating a lot of new individualized contents, whereas the others prove that in a organized group a crowd can produce effectively, relieving brands and companies of economic costs, or even putting together resources so they can invest in other individuals. Involved in the practices described above, different types of users appear : “prosumers”, “proams” and “serial-careers” are some examples; bearing means with more than enough quality to produce products and content by professional parameters, this will modify the context in which we search and practice a profession.
Currently, we’re becoming a society more connected to the digital world, in its various forms, through the advanced devices that technology places on the market. This kind of society, exactly for living a big part of its life in the digital, will also assign a great importance to content. Contents change constantly, but they’re the basis of Web 2.0 and for that what defines it and its users, so that they define their culture and the way they’ll choose to relate with others. This exchange of content and information between several users from different cultures was potentiated by the appearance of Social Networks that put together in online communities a huge quantity of avid individuals for “customization”, “proximity” and “participation”. Web 2.0, with all its democratized means of divulgation and production and its Social Networks, gave rise to work and production as a group, that came to change the way projects are developed today. “User generated content”, “crowdsourcing” and “crowdfunding” are some of the activities that succeeded in this new perspective. The first one gives back to the individual the role of producer, creating a lot of new individualized contents, whereas the others prove that in a organized group a crowd can produce effectively, relieving brands and companies of economic costs, or even putting together resources so they can invest in other individuals. Involved in the practices described above, different types of users appear : “prosumers”, “proams” and “serial-careers” are some examples; bearing means with more than enough quality to produce products and content by professional parameters, this will modify the context in which we search and practice a profession.
Description
Keywords
Sociedade digital Web 2.0 Prosumidor Pro-am Conteúdos - Produtor - Consumidor Crowdsourcing (angariação de multidão) - Redes sociais Crowdfunding (multidão financia)
Citation
Publisher
Universidade da Beira Interior