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Authors
Abstract(s)
Atualmente, alguns designers e marcas de moda adotam práticas mais conscientes em
relação ao meio ambiente e aos direitos humanos. Esta tendência, tem sido impulsionada
não apenas pelas demandas dos consumidores, mas também pelas preocupações globais,
devido a crise climática e social. Neste contexto, muitos jovens criadores e designers
estão envolvidos em iniciativas ativistas e de mudança social em diversas áreas, incluindo
a moda. Procuram novas abordagens para a criação e produção de moda, que sejam mais
sustentáveis, éticas e inclusivas ao expressar as suas perspetivas e ideias sobre questões
sociais e políticas importantes, adotando uma postura mais consciente no âmbito da
moda.
O presente estudo tem como objetivo analisar, a partir do discurso, o envolvimento dos
jovens criadores e designers de moda com questões ativistas e avaliar seu impacto na
moda nacional. A investigação pretende fazer um enquadramento teórico sobre o
contexto da moda e do ativismo, depois uma pesquisa exploratória, utilizando a
abordagem metodológica qualitativa, através de entrevistas aos designers de moda
participantes dos concursos de moda: Bloom e Sangue Novo. Neste contexto, foi
construído um modelo de análise detalhado para entender o posicionamento e
envolvimento dos participantes com questões de ativismo. Ao longo da pesquisa,
investigou-se fatores relevantes, como o processo de socialização e a relação com a moda,
bem como o processo criativo e sua relação com as diferentes dimensões da
sustentabilidade para perceber as perceções e as expectativas dos designers.
Currently, some designers and fashion brands adopt more conscious practices in relation to the environment and human rights. This trend has been driven not only by consumer demands, but also by global concerns due to the climate and social crisis. In this context, many young creators and designers are involved in activist and social change initiatives in various areas, including fashion. They seek new approaches to the creation and production of fashion that are more sustainable, ethical and inclusive when expressing their perspectives and ideas on important social and political issues, adopting a more conscious stance in the field of fashion. The present study aims to analyze, based on discourse, the involvement of young fashion creators and designers with activist issues and evaluate their impact on national fashion. The investigation aims to provide a theoretical framework on the context of fashion and activism, then presents exploratory research, using a qualitative methodological approach, through interviews with fashion designers participating in the fashion competitions: Bloom and Sangue Novo. In this context, a detailed analysis model was built to understand the positioning and involvement of participants with activism issues. Throughout the research, relevant factors were investigated, such as the socialization process and the relationship with fashion, as well as the creative process and its relationship with the different dimensions of sustainability to understand the perceptions and expectations of designers.
Currently, some designers and fashion brands adopt more conscious practices in relation to the environment and human rights. This trend has been driven not only by consumer demands, but also by global concerns due to the climate and social crisis. In this context, many young creators and designers are involved in activist and social change initiatives in various areas, including fashion. They seek new approaches to the creation and production of fashion that are more sustainable, ethical and inclusive when expressing their perspectives and ideas on important social and political issues, adopting a more conscious stance in the field of fashion. The present study aims to analyze, based on discourse, the involvement of young fashion creators and designers with activist issues and evaluate their impact on national fashion. The investigation aims to provide a theoretical framework on the context of fashion and activism, then presents exploratory research, using a qualitative methodological approach, through interviews with fashion designers participating in the fashion competitions: Bloom and Sangue Novo. In this context, a detailed analysis model was built to understand the positioning and involvement of participants with activism issues. Throughout the research, relevant factors were investigated, such as the socialization process and the relationship with fashion, as well as the creative process and its relationship with the different dimensions of sustainability to understand the perceptions and expectations of designers.
Description
Keywords
Ativismo Designers Moda Portugal Posicionamentos Sustentabilidade