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Orientador(es)
Resumo(s)
A presente dissertação estuda o jornalismo online, em particular a influência que a
potencialização da capacidade de medir dados sobre a audiência tem tido nas redações
jornalísticas. Através de diversos instrumentos de software qualquer notícia pode ser,
hoje, alvo de escrutínio em tempo real. Tais ferramentas permitem aos meios de
comunicação monitorizar a audiência, fornecendo um conjunto de informações, entre
elas: a origem de tráfego, o tempo de permanência por página e as páginas mais visitadas.
As métricas de audiência têm vindo a despertar especial atenção aos investigadores da
área, uma vez que são utilizadas em grande escala nas maiores redações a nível
internacional e nacional, servindo diversos interesses das organizações jornalísticas.
A reflexão sobre o tema inclui uma revisão bibliográfica sobre o processo de decisão
editorial, o processo de gatekeeping e as rotinas jornalísticas antes e depois da Internet.
O estudo empírico baseia-se em entrevistas a responsáveis pelas redações de três jornais
nacionais: o Jornal de Notícias, o Observador e o Público.
Assiste-se a uma nova cultura jornalística, na qual as métricas de audiência são a base de
um modelo de negócio diferente. À exigência pelo imediatismo, acrescenta-se agora a
exigência para que a notícia tenha sucesso online. Esse sucesso é medido pelo número
de visualizações e de novos assinantes para o jornal.
The following dissertation addresses online journalism, in particular, the influence that the enhancement of the capacity to measure data on the audience has in journalistic newsrooms. Through various software instruments any news is now subject to real-time scrutiny. Such tools allow the media to monitor the audience, providing a set of information, among them: the traffic source, the time spent per page and the most visited pages. Audience metrics have been drawing special attention to researchers in the field, since they are used on a large scale in major newsrooms at international and national level, serving various interests of journalistic organizations. The reflection on the topic includes a bibliographic review on the editorial decision process, the gatekeeping process and the journalistic routines before and after the Internet. The empirical study is based on interviews with those responsible for the newsrooms of three national newspapers: the Jornal de Notícias, the Observador and the Público. We are witnessing a new journalistic culture, in which audience metrics are the basis of a different business model. To the demand for immediacy, there is now a requirement for the news to be successful online. This success is measured by the number of views and new subscribers to the newspaper.
The following dissertation addresses online journalism, in particular, the influence that the enhancement of the capacity to measure data on the audience has in journalistic newsrooms. Through various software instruments any news is now subject to real-time scrutiny. Such tools allow the media to monitor the audience, providing a set of information, among them: the traffic source, the time spent per page and the most visited pages. Audience metrics have been drawing special attention to researchers in the field, since they are used on a large scale in major newsrooms at international and national level, serving various interests of journalistic organizations. The reflection on the topic includes a bibliographic review on the editorial decision process, the gatekeeping process and the journalistic routines before and after the Internet. The empirical study is based on interviews with those responsible for the newsrooms of three national newspapers: the Jornal de Notícias, the Observador and the Público. We are witnessing a new journalistic culture, in which audience metrics are the basis of a different business model. To the demand for immediacy, there is now a requirement for the news to be successful online. This success is measured by the number of views and new subscribers to the newspaper.
Descrição
Palavras-chave
Audiência Clique Jornalismo Online Métricas Processo Editorial