Loading...
Publication
A Interatividade Analógica no Design Editorial: Uma Exploração Prática no Universo da Revista Impressa
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 9.85 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O presente relatório de projeto centra-se na investigação do conceito de
interatividade no âmbito do design editorial impresso, com especial incidência sobre
publicações periódicas, nomeadamente revistas. O principal objetivo consiste em
compreender e explorar de que modo a interatividade — enquanto estratégia
tradicionalmente associada ao universo digital — pode ser transposta e aplicada ao
meio impresso, potenciando uma experiência de leitura mais rica, envolvente e
sensorial. Partindo de uma reflexão crítica sobre o papel contemporâneo do design
editorial, o estudo propõe-se analisar e explorar abordagens gráficas, estruturais e
materiais que favoreçam formas de participação ativa do leitor, ampliando os limites da
comunicação visual no suporte físico
Para sustentar este propósito, o trabalho estrutura-se numa abordagem teóricoprática. Numa primeira fase, procede-se ao enquadramento conceptual do design
editorial, abordando o papel do designer, a legibilidade, os conceitos de interação e
interatividade, a influência das interfaces digitais e os componentes específicos das
revistas. Numa segunda fase são analisados casos de estudo que ilustram práticas
interativas no meio impresso e que dão origem a um mapa tipológico de estratégias
interativas para revistas. Na terceira fase, desenvolve-se uma proposta gráfica: a
reformulação da revista A Nossa Prima Vai à Madeira, incorporando elementos
analógicos que estimulam a participação ativa do leitor.
Conclui-se que a interatividade aplicada ao design editorial impresso constitui
uma oportunidade para expandir os limites do meio e repensar a função comunicativa e
expressiva do objeto editorial físico.
This dissertation investigates the concept of interactivity within the field of print editorial design, with a particular focus on periodical publications, especially magazines. Its primary objective is to understand and explore how interactivity — a strategy traditionally associated with the digital realm — can be transposed and applied to the print medium, enhancing the reading experience by making it richer, more engaging, and more sensorial. Grounded in a critical reflection on the contemporary role of editorial design, the study seeks to analyze and experiment with graphic, structural, and material approaches that encourage active reader participation, thereby expanding the boundaries of visual communication in physical formats. To support this objective, the dissertation follows a theoretical-practical approach. The first phase outlines a conceptual framework for editorial design, addressing the role of the designer, legibility, the concepts of interaction and interactivity, the influence of digital interfaces, and the specific components of magazines. The second phase presents case studies that illustrate interactive practices in print, leading to the development of a typological map of interactive strategies for magazines. In the third phase, a graphic proposal is developed: the redesign of the magazine A Nossa Prima Vai à Madeira, incorporating analog elements that stimulate active reader engagement. The study concludes that interactivity applied to print editorial design offers a valuable opportunity to expand the potential of the medium and to rethink the communicative and expressive functions of the physical editorial object.
This dissertation investigates the concept of interactivity within the field of print editorial design, with a particular focus on periodical publications, especially magazines. Its primary objective is to understand and explore how interactivity — a strategy traditionally associated with the digital realm — can be transposed and applied to the print medium, enhancing the reading experience by making it richer, more engaging, and more sensorial. Grounded in a critical reflection on the contemporary role of editorial design, the study seeks to analyze and experiment with graphic, structural, and material approaches that encourage active reader participation, thereby expanding the boundaries of visual communication in physical formats. To support this objective, the dissertation follows a theoretical-practical approach. The first phase outlines a conceptual framework for editorial design, addressing the role of the designer, legibility, the concepts of interaction and interactivity, the influence of digital interfaces, and the specific components of magazines. The second phase presents case studies that illustrate interactive practices in print, leading to the development of a typological map of interactive strategies for magazines. In the third phase, a graphic proposal is developed: the redesign of the magazine A Nossa Prima Vai à Madeira, incorporating analog elements that stimulate active reader engagement. The study concludes that interactivity applied to print editorial design offers a valuable opportunity to expand the potential of the medium and to rethink the communicative and expressive functions of the physical editorial object.
Description
Keywords
Design Editorial Interatividade Meios Impressos. Revistas