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Abstract(s)
A coluna vertebral é uma estrutura óssea essencial que deveria ser preservada desde jovem, contudo este público-alvo encontra dificuldade em encontrar vestuário ortopédico com qual se identifique. Essencialmente a mulher é vítima de doenças associadas, sendo as soluções preventivas a nível vestuário bastante limitadas. Com o objetivo de cativar o cliente, nesta dissertação são analisadas as suas preferências e valores sociais, que se cruzaram com o estudo anatómico da coluna vertebral para resultar num produto de design inovador que cruza a funcionalidade com a estética.
As metodologias são descritiva e exploratória que irão tanto ao encontro da saúde da coluna vertebral como da psicologia do consumidor, que são completadas através de um quetsionário. Envolve o conhecimento a nível de história e comunicação da moda para o entendimento de fatores como a mudança, a imitação e a linguagem da moda. São investigados métodos de inovação e criatividade para sustentarem o desenvolvimento da metodologia prática. Em relação à saúde é tanto explorada a estrutura óssea como muscular da coluna vertebral que se complementa com uma análise à ergonomia ligada à mesma.
Por fim é concebida uma coleção em que é incluído o produto desenvolvido através de todo o conhecimento adquirido que vai ao encontro da evolução do design do vestuário ortopédico para um “novo” público-alvo.
The spine in an essential bone structure that should be preserved since a very young age. However, the target audience within this age group finds it hard to obtain orthopaedic clothing with which it identifies itself. Essentially, women suffer from diseases related to the spine, although preventive solutions in clothing are very limited. Aiming to captivate prospective clients, this dissertation presents an analysis of their preferences and social values in relation to an anatomic study of the spine. The objective is to create an innovating design product that combines functionality and aesthetic. The methodologies are both descriptive and exploratory, focusing not only on the health of the spine but also on the psychology of the consumer. Those are made complete through a questionnaire. This dissertation involves the knowledge of fashion history and communication in order to understand factors such as change, imitation and fashion language. Methods of innovation and creativity are investigated, aiming to sustain the development of the empirical methodology. In the field of health, the bone and muscular structures of the spine are both explored, with an additional analysis on the ergonomics linked to the spine. Finally, a collection that contains the product developed through all the knowledge acquired during the making of this dissertation is conceived. Thus, the objective of further developing orthopaedic clothing for a new target audience is met.
The spine in an essential bone structure that should be preserved since a very young age. However, the target audience within this age group finds it hard to obtain orthopaedic clothing with which it identifies itself. Essentially, women suffer from diseases related to the spine, although preventive solutions in clothing are very limited. Aiming to captivate prospective clients, this dissertation presents an analysis of their preferences and social values in relation to an anatomic study of the spine. The objective is to create an innovating design product that combines functionality and aesthetic. The methodologies are both descriptive and exploratory, focusing not only on the health of the spine but also on the psychology of the consumer. Those are made complete through a questionnaire. This dissertation involves the knowledge of fashion history and communication in order to understand factors such as change, imitation and fashion language. Methods of innovation and creativity are investigated, aiming to sustain the development of the empirical methodology. In the field of health, the bone and muscular structures of the spine are both explored, with an additional analysis on the ergonomics linked to the spine. Finally, a collection that contains the product developed through all the knowledge acquired during the making of this dissertation is conceived. Thus, the objective of further developing orthopaedic clothing for a new target audience is met.
Description
Keywords
Coluna Vertebral Comunicação Design Ergonomia Inovação Moda Vestuário