| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 3.41 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
No atual cenário, a utilização do marketing digital na estratégia empresarial desempenha
um papel essencial na construção e consolidação da marca. Cada vez mais, as empresas
percebem e reconhecem a importância estratégica de se adaptarem ao ambiente digital para
alcançarem, de uma forma mais eficaz, o seu público-alvo.
As redes sociais são um pilar fundamental no marketing digital, desempenhando um papel
crucial na construção de um relacionamento com os clientes, na promoção de produtos ou
serviços e na divulgação de conteúdo relevante. Para além disso, estratégias como o
marketing de conteúdo, e-mail marketing e redação de artigos com a técnica de SEO são
elementos-chave para aumentar a visibilidade da marca.
O presente relatório de estágio resulta da realização do estágio curricular no Departamento
de Marketing da empresa Blue Bolt Agency, com a duração de três meses. As atividades
realizadas incidiram nas diversas componentes do Marketing Digital aplicado aos clientes
da Blue Bolt Agency, e ilustram bem a relevância que este tem vindo a assumir.
In the current scenario, the use of digital marketing in business strategy plays an essential role in building and consolidating a brand. Companies are increasingly realizing and acknowledging the strategic importance of adapting to the digital environment in order to reach their target audience more effectively. Social medias are a fundamental pillar of digital marketing, playing a crucial role in building relationships with customers, promoting products or services and disseminating relevant content. In addition, strategies such as content marketing, email marketing and writing articles using SEO techniques are key elements in increasing brand visibility. ddition, strategies such as content marketing, email marketing and writing articles using SEO techniques are key elements in increasing brand visibility. This internship report is the result of a 3-month internship in the Marketing Department of Blue Bolt Agency. The activities carried out focused on the various components of Digital Marketing applied to the clients of Blue Bolt Agency and illustrate the importance it has been assuming.
In the current scenario, the use of digital marketing in business strategy plays an essential role in building and consolidating a brand. Companies are increasingly realizing and acknowledging the strategic importance of adapting to the digital environment in order to reach their target audience more effectively. Social medias are a fundamental pillar of digital marketing, playing a crucial role in building relationships with customers, promoting products or services and disseminating relevant content. In addition, strategies such as content marketing, email marketing and writing articles using SEO techniques are key elements in increasing brand visibility. ddition, strategies such as content marketing, email marketing and writing articles using SEO techniques are key elements in increasing brand visibility. This internship report is the result of a 3-month internship in the Marketing Department of Blue Bolt Agency. The activities carried out focused on the various components of Digital Marketing applied to the clients of Blue Bolt Agency and illustrate the importance it has been assuming.
Description
Keywords
E-Mail Marketing Marketing de Conteúdo Marketing Digital Redação de Artigos para Blog Redes Sociais Social Media Marketing