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Abstract(s)
Gestão de crise em escândalos políticos é uma investigação multidisciplinar que aborda temáticas como as de comunicação, gestão, crise, polémica, escândalo, esfera pública e opinião pública, mostrando que há algo que é transversal a todas elas – os meios de comunicação de massa. Sem estes, a comunicação política não se tinha profissionalizado, as polémicas e os escândalos não alcançavam a visibilidade que hoje alcançam, nem à esfera e à opinião pública era atribuída tamanha importância. Sem os meios de comunicação de massa, o anonimato seria a regra. Assim, este estudo/investigação propõe-se analisar as novas emergências que ocorrem no campo político e dos media, para tentar compreender qual a melhor forma de gerir uma crise e, consequentemente, um escândalo, de forma a que a reputação dos intervenientes seja afectada o menos possível. Para isso recorremos a autores que têm investigado estes novos paradigmas e apoiamo-nos em casos práticos, como foram as polémicas em que o ex-ministro adjunto e dos assuntos parlamentares do XIX do Governo de Portugal, Miguel Relvas, esteve envolvido, e que contribuíram inevitavelmente para o desgaste da sua imagem e o seu posterior afastamento.
Crisis management in political scandals is a multidisciplinary investigation as its approach goes from communication, crisis management and controversy to public opinion. In turn, these subjects have something in common: they were all created by the same transversal factor - mass media. Without them, political communication wouldn’t become professional and the scandals wouldn’t reach the public sphere and public opinion; its visibility and importance would be greatly reduced. Truth is without mass media the anonymity concept would prevail in nowadays world. Thereby, this study/ investigation aims to analyze these new emergencies which occur both in the political field and mass media, and understand what is the best way to manage crisis and scandal - in order to keep interveners’ reputation as untouchable as possible. To find a new perspective and a both suitable and objective solution various dominant authors will be subject of analysis. Furthermore, the study will be supported by practical cases such as the controversies in which the ex-Former Minister of Parliamentary Affairs, in the XIX Portuguese Government, Miguel Relvas, was involved. These controversies inevitably contributed to the damage of its image and to its subsequent political disengagement.
Crisis management in political scandals is a multidisciplinary investigation as its approach goes from communication, crisis management and controversy to public opinion. In turn, these subjects have something in common: they were all created by the same transversal factor - mass media. Without them, political communication wouldn’t become professional and the scandals wouldn’t reach the public sphere and public opinion; its visibility and importance would be greatly reduced. Truth is without mass media the anonymity concept would prevail in nowadays world. Thereby, this study/ investigation aims to analyze these new emergencies which occur both in the political field and mass media, and understand what is the best way to manage crisis and scandal - in order to keep interveners’ reputation as untouchable as possible. To find a new perspective and a both suitable and objective solution various dominant authors will be subject of analysis. Furthermore, the study will be supported by practical cases such as the controversies in which the ex-Former Minister of Parliamentary Affairs, in the XIX Portuguese Government, Miguel Relvas, was involved. These controversies inevitably contributed to the damage of its image and to its subsequent political disengagement.
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Keywords
Comunicação Política Escândalo Gestão de Crise Media.