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Advisor(s)
Abstract(s)
A comunicação estratégica é a abordagem investida na criação e implementação de
planos de comunicação de vários domínios que ambicionam metas previamente
delineadas, refletem os valores da empresa e maximizam a sua relevância. As relações
públicas e relações públicas políticas são as principais dirigentes na condução ao intuito
desejado, inclusive a prevenção e tratamento de uma crise. A comunicação de crise é
empregue de modo a ser compatível com a natureza do episódio gravoso, com os devidos
ajustes. E se filmes como os da saga “The Hunger Games” de género distópico, um
artifício no qual as normas sociais e culturais sofrem um declívio imposto pelas políticas
totalitárias, sustentam o aspeto de perturbação e conflito intrínsecos a uma crise, que
implicações têm a comunicação estratégica e a comunicação de crise no predomínio do
controlo e censura e na domesticação da sociedade? As amostragens averiguadas através
do modelo da análise de conteúdo, no qual a contextualização da história e a sua
adaptação ao tema central são justapostas, indicam que a sociedade distópica é alvo de
estratégias que consolidam a sua opressão em benefício da hegemonia estatal. Por outro
lado, e apesar da predisposição para recear o combate à autoridade, a comunicação
estratégica e o manuseio de certos instrumentos influenciam o anseio de insurreição
contra o sistema, agravando o cenário de crise. Estes elementos forjam um ciclo de
jogadas e contra-jogadas assente na comunicação estratégica.
Strategic communication is the approach invested in the creation and implementation of multi-domain communication plans that aim to achieve pre-defined goals, reflect the company's values and maximise its relevance. Public relations and political public relations are the main executives in leading to the desired goal, including the prevention and management of a crisis. Crisis communication is implemented in such a way as to be compatible with the nature of the damaging episode, with appropriate adjustments. And if films like "The Hunger Games" saga in the dystopian genre, a device in which social and cultural norms are undermined by totalitarian policies, sustain the aspect of disruption and conflict inherent in a crisis, then what implications do strategic communication and crisis communication have on the predominance of control and censorship and the domestication of society? The samples ascertained through the content analysis model, in which the contextualisation of the story and its adaptation to the central theme are juxtaposed, indicate that dystopian society is the target of strategies that consolidate its oppression for the benefit of state hegemony. On the other hand, and despite the predisposition to fear opposing the authority, strategic communication and the handling of certain instruments influence the desire for insurrection against the system, aggravating the crisis scenario. These elements forge a cycle of moves and countermoves based on strategic communication.
Strategic communication is the approach invested in the creation and implementation of multi-domain communication plans that aim to achieve pre-defined goals, reflect the company's values and maximise its relevance. Public relations and political public relations are the main executives in leading to the desired goal, including the prevention and management of a crisis. Crisis communication is implemented in such a way as to be compatible with the nature of the damaging episode, with appropriate adjustments. And if films like "The Hunger Games" saga in the dystopian genre, a device in which social and cultural norms are undermined by totalitarian policies, sustain the aspect of disruption and conflict inherent in a crisis, then what implications do strategic communication and crisis communication have on the predominance of control and censorship and the domestication of society? The samples ascertained through the content analysis model, in which the contextualisation of the story and its adaptation to the central theme are juxtaposed, indicate that dystopian society is the target of strategies that consolidate its oppression for the benefit of state hegemony. On the other hand, and despite the predisposition to fear opposing the authority, strategic communication and the handling of certain instruments influence the desire for insurrection against the system, aggravating the crisis scenario. These elements forge a cycle of moves and countermoves based on strategic communication.
Description
Keywords
Comunicação de Crise Comunicação Estratégica Crise Distopia Relações Públicas Relações Públicas Políticas