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Abstract(s)
A Comunicação em Saúde tem assumido especial relevância nos últimos anos. Apesar do vínculo entre estas duas áreas ser relativamente recente, o campo das Ciências da Comunicação tem vindo a assumir um papel cada vez mais preponderante na área da saúde. A Comunicação devidamente estruturada é uma necessidade pertinente para qualquer Unidade de Saúde. Mais se justifica em Unidades Locais de Saúde (ULS), que agregam diferentes cuidados de saúde: preventiva, cuidados diferenciados e Saúde Pública.
“O papel e o contributo dos Gabinetes de Comunicação nas Unidades Locais de Saúde para a Literacia em Saúde em Portugal” foi o tema que escolhemos, dada a sua pertinência e atualidade. Qual o papel e contributo dos Gabinetes de Comunicação das Unidades Locais de Saúde nas estruturas em que se inserem? Foi esta a nossa pergunta de partida para esta investigação, levada a efeito em pleno ano de pandemia pela Covid 19. Mais concretamente, esta Tese teve como objetivos alcançar uma maior compreensão sobre a relevância dos Gabinetes de Comunicação nas Unidades Locais de Saúde, identificar o contributo destes serviços junto da população e compreender o seu papel para a promoção da saúde e prevenção da doença.
Atendendo à natureza do fenómeno a estudar, este trabalho utilizou um desenho de características não-experimentais e organizou-se como um estudo de casos múltiplos, com um design do Tipo IV. Na sequência de autores como Ragin (1992), consideramos o estudo de casos múltiplos como um método comparativo, dado que a estratégia utilizada permite observar padrões similares e diferenciadores e criar linhas de convergência e divergência entre um número moderado de casos.
A principal conclusão que tiramos do presente estudo é que a comunicação é inseparável do relacionamento humano e tornou-se essencial e necessária quando falamos na estratégia organizacional numa unidade de saúde ou em qualquer outra estrutura.
Pretende-se que este estudo ajude a perceber o papel que os Gabinetes de Comunicação têm nas Unidades Locais de Saúde e, de modo mais geral, na comunicação em saúde em Portugal.
Este estudo torna-se pertinente tendo em conta a atualidade do mesmo e a necessidade da avaliação do papel dos Gabinetes de Comunicação não somente nos resultados das ULS, mas em todas as entidades de saúde. Concluímos também que a Literacia em Saúde é fundamental. Utentes bem informados são utentes mais prevenidos e que podem exigir mais das Unidades de Saúde. Por outro lado, estas Unidades têm também de estar mais atentas e atualizadas para dar uma resposta eficiente aos utentes.
Health Communication has assumed special relevance in recent years. Despite the link between these two areas being relatively recent, the field of Communication Sciences has been assuming an increasingly preponderant role in the health area. Properly structured Communication is a relevant need for any Health Unit. It is more justified in Local Health Units (ULS), which add different health care: preventive, differentiated care and Public Health. “The role and contribution of Communication Offices in Local Health Units for Health Literacy in Portugal” was the theme we chose, given its relevance and timeliness. What is the role and contribution of the Communication Offices of Local Health Units in the structures in which they operate? This was our starting question for this investigation, carried out in the middle of the year of the Covid 19 pandemic. More specifically, this Thesis aimed to achieve a greater understanding of the relevance of Communication Offices in Local Health Units, to identify the contribution of these services to the population and understand their role in promoting health and preventing disease. Research methods are a way to arrive at knowledge. In this investigation we used a quantitative methodology, using a set of statistical analyses. Given the nature of the phenomenon to be studied, the present study presents a design with non-experimental characteristics and is organized as a study of multiple cases, with a Type IV design, whose characterization will be presented in the second chapter of the theses. Ragin (1992) considers the study of multiple cases as a comparative method, given that the strategy used allows observing similar and differentiating patterns and creating lines of convergence and divergence between a moderate number of cases. The main conclusion we draw from this study is that communication is inseparable from human relationships and has become essential and necessary when we talk about organizational strategy in a health unit or any other structure. It is intended that this study helps to understand the role that Communication Offices have in Local Health Units and, more generally, in health communication in Portugal. This study becomes relevant considering its relevance and the need to evaluate the role of the Communication Offices not only in the results of the ULS, but in all health entities. We also concluded that Health Literacy is fundamental. Well-informed users are more forewarned users who can demand more from the Health Units. On the other hand, these Units also have to be more attentive and up to date to provide an efficient response to users.
Health Communication has assumed special relevance in recent years. Despite the link between these two areas being relatively recent, the field of Communication Sciences has been assuming an increasingly preponderant role in the health area. Properly structured Communication is a relevant need for any Health Unit. It is more justified in Local Health Units (ULS), which add different health care: preventive, differentiated care and Public Health. “The role and contribution of Communication Offices in Local Health Units for Health Literacy in Portugal” was the theme we chose, given its relevance and timeliness. What is the role and contribution of the Communication Offices of Local Health Units in the structures in which they operate? This was our starting question for this investigation, carried out in the middle of the year of the Covid 19 pandemic. More specifically, this Thesis aimed to achieve a greater understanding of the relevance of Communication Offices in Local Health Units, to identify the contribution of these services to the population and understand their role in promoting health and preventing disease. Research methods are a way to arrive at knowledge. In this investigation we used a quantitative methodology, using a set of statistical analyses. Given the nature of the phenomenon to be studied, the present study presents a design with non-experimental characteristics and is organized as a study of multiple cases, with a Type IV design, whose characterization will be presented in the second chapter of the theses. Ragin (1992) considers the study of multiple cases as a comparative method, given that the strategy used allows observing similar and differentiating patterns and creating lines of convergence and divergence between a moderate number of cases. The main conclusion we draw from this study is that communication is inseparable from human relationships and has become essential and necessary when we talk about organizational strategy in a health unit or any other structure. It is intended that this study helps to understand the role that Communication Offices have in Local Health Units and, more generally, in health communication in Portugal. This study becomes relevant considering its relevance and the need to evaluate the role of the Communication Offices not only in the results of the ULS, but in all health entities. We also concluded that Health Literacy is fundamental. Well-informed users are more forewarned users who can demand more from the Health Units. On the other hand, these Units also have to be more attentive and up to date to provide an efficient response to users.
Description
Keywords
Gabinetes de Comunicação Unidades Locais de Saúde Literacia em saúde Pandemia Comunicação Estratégica