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Abstract(s)
Esta dissertação analisa os mais rentáveis videojogos .EDU, ou seja, para a aprendizagem, no Brasil a partir das listas top grossing na App Store e na Google Play, com o objetivo de explorar seus elementos de game design e de in-game marketing. Apresentamos um panorama das estratégias mais utilizadas, tanto nos jogos pagos quanto naqueles chamados free-to-play, para torná-los eficientes, ao mesmo tempo, do ponto de vista mercadológico e educativo.
This master thesis analyses the most profitable digital educational games in Brazil and aims to explore their game design and in-game marketing strategies. After studying the grossing charts from App Store and Google Play, a panorama with the most common strategies on paid and free-to-play products is presented, to make them efficient both from educational and marketing standpoints.
This master thesis analyses the most profitable digital educational games in Brazil and aims to explore their game design and in-game marketing strategies. After studying the grossing charts from App Store and Google Play, a panorama with the most common strategies on paid and free-to-play products is presented, to make them efficient both from educational and marketing standpoints.
Description
Keywords
Crianças Educação Estratégias de In-Game Marketing Game Design Videojogos