| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.01 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Uma empresa, independentemente do seu tamanho, necessita de continuar a inovar para se
manter líder. A inovação nas empresas é capaz de explorar novas soluções e oportunidades
no mercado. Com isso, a empresa tem muito a ganhar, quer no aumento dorendimento,
como no reconhecimento e na expansão do negócio.
O relatório desenvolvido tem como objetivo demonstrar o meu percurso no departamento
de bebidas não alcoólicas da Heineken, como estagiário com a posição de Innovation and
Category, sendo responsável pelo estudo do mercado de bebidas não alcoólicas,procurando
oportunidades de inovação.
A company, regardless of its size, needs to continue to innovate to remain a leader. Innovation in business is able to explore new solutions and opportunities in the market. With this, the company has much to gain, both in the increase of income, as well as in the recognition and expansion of the business. The developed report aims to demonstrate my journey in the department of non-alcoholic beverages of Heineken, as a trainee with the position of Innovation and Category, being responsible for studying the market of non-alcoholic beverages, looking for opportunities for innovation.
A company, regardless of its size, needs to continue to innovate to remain a leader. Innovation in business is able to explore new solutions and opportunities in the market. With this, the company has much to gain, both in the increase of income, as well as in the recognition and expansion of the business. The developed report aims to demonstrate my journey in the department of non-alcoholic beverages of Heineken, as a trainee with the position of Innovation and Category, being responsible for studying the market of non-alcoholic beverages, looking for opportunities for innovation.
Description
Keywords
Fmcg Gestão de Portefólio Inovação