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Abstract(s)
A televisĆ£o nos dias de hoje ainda Ć© um meio de comunicaĆ§Ć£o que faz parte da vida de milhares de brasileiros. Por meio dela, Ć© criada uma identificaĆ§Ć£o por parte do pĆŗblico e ela Ć© capaz de contribuir para a construĆ§Ć£o cultural do imaginĆ”rio coletivo. Seg undo dados de 2020 do Instituto Brasileiro de Geografia e EstatĆstica ( IBGE ), hoje , mais da metade da populaĆ§Ć£o brasileira Ć© formada por pessoas negras. Logo, foi pensado por meio da metodologia escolhida, analisar se um reflexo desta populaĆ§Ć£o Ć© visto na televisĆ£o, por via dos anĆŗncios publicitĆ”rios. O intuito de analisar os anĆŗncios pu blicitĆ”rios Ć© verificar qual o papel da mulher negra e de que forma ela Ć© representada. Portanto, este trabalho foi elaborado para que, atravĆ©s da coleta de dados com base na anĆ”lise do conteĆŗdo, se verifique de forma quantitativa e qualitativa a presenƧa e ausĆŖncia da mulher negra nas publicidades televisivas.
Television today is still a means of communication that is part of Brazilian life. Through it, an identification is created by the public and it is able to contribute to the cultural construction of the collective imagination. According to 2020 data from the Brazilian Institute of Geography and Statistics (IBGE), today, more than half of the Brazilian population is made up of black people. Therefore, it was thought through the chosen methodology, to analyze whether a reflection of this population is seen on television, through advertisements. T he purpose of analyzing advertisements is to verify how the role of black women takes place and how she is represented. Therefore, this work was designed so that, through data collection based on content analysis, the presence and absence of black women in television advertising is quantitatively and qualitatively increased.
Television today is still a means of communication that is part of Brazilian life. Through it, an identification is created by the public and it is able to contribute to the cultural construction of the collective imagination. According to 2020 data from the Brazilian Institute of Geography and Statistics (IBGE), today, more than half of the Brazilian population is made up of black people. Therefore, it was thought through the chosen methodology, to analyze whether a reflection of this population is seen on television, through advertisements. T he purpose of analyzing advertisements is to verify how the role of black women takes place and how she is represented. Therefore, this work was designed so that, through data collection based on content analysis, the presence and absence of black women in television advertising is quantitatively and qualitatively increased.
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Keywords
Representatividade AnĆŗncios Feminismo Negro Mulher Negra Publicidade Televisiva TelevisĆ£o