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Advisor(s)
Abstract(s)
O smartphone, ou seja, telefone móvel “inteligente” baseado em um sistema operacional móvel (iOs, Android),
com mais capacidade de computação avançada e conectividade do que um telefone fixo, começa a ocupar
importante espaço na vida das pessoas, em especial quando se pensa em conectividade. Por outro lado, gerou o
que Thomas Davenport descreve como era da “economia da atenção” e, como consequência, emergem questões
relacionadas não somente ao papel do jornalista que precisa reinventar-se assim como os meios de comunicação.
Esta proposta de comunicação tem por objetivo apresentar o ecossistema tradicional e o digital, analisando a
concepção sustentável de produtos jornalísticos em dispositivos móveis face ao mercado. A partir da questão
(macro) teórica “o que predispõe o público a pagar por conteúdo jornalístico digital?” questiona-se a distribuição
desses conteúdos em smartphones, phablets e tablets. No que se refere à transição da leitura em papel para
a versão digital, apresenta-se um estudo de caso de uma revista brasileira que buscou a convergência. Uma
amostragem composta por compradores (em quiosques) do Jornal Expresso serve de base para compreender
o comportamento deste consumidor de informação e em que medida o modelo adotado, recentemente, pelo
Expresso, pode ou poderia ser considerado sustentável.
The smartphone, running a mobile operating system (iOS, Android), with more advanced computing ability and connectivity feature than a landline, is becoming an extension of human being as it takes place of people’s lives, especially when thinking about connectivity that leads into ubiquity. On the other side, the Information Revolution generated a well-known issue: an information overload creating what Thomas Davenport has called “attention economy”. As a result, emerge issues related not only to the role of the journalist who needs to reinvent itself as well as the media. This paper aims to present the traditional and the digital ecosystem, analysing journalism’s sustainable design on mobile devices: what does the marketplace not get yet? From the theoretical question (macro) “what does predispose the public to pay for digital news content?” come up issues related to content distribution through smartphones, tablets and phablets. Regarding the transition from reading on paper to digital version has been presented a case study of a Brazilian magazine that sought convergence. A sample research made with buyers (kiosks) of a Portuguese newspaper (Expresso) is the basis for understanding the behaviour of these consumers of news information and if the recently business model opted for by Expresso can or could be considered sustainable.
The smartphone, running a mobile operating system (iOS, Android), with more advanced computing ability and connectivity feature than a landline, is becoming an extension of human being as it takes place of people’s lives, especially when thinking about connectivity that leads into ubiquity. On the other side, the Information Revolution generated a well-known issue: an information overload creating what Thomas Davenport has called “attention economy”. As a result, emerge issues related not only to the role of the journalist who needs to reinvent itself as well as the media. This paper aims to present the traditional and the digital ecosystem, analysing journalism’s sustainable design on mobile devices: what does the marketplace not get yet? From the theoretical question (macro) “what does predispose the public to pay for digital news content?” come up issues related to content distribution through smartphones, tablets and phablets. Regarding the transition from reading on paper to digital version has been presented a case study of a Brazilian magazine that sought convergence. A sample research made with buyers (kiosks) of a Portuguese newspaper (Expresso) is the basis for understanding the behaviour of these consumers of news information and if the recently business model opted for by Expresso can or could be considered sustainable.
Description
Keywords
Jornalismo Ubiquidade Convergência Ecossistema Ecologia dos meios
Pedagogical Context
Citation
Publisher
Conceção Sustentável de Produtos Jornalísticos em Dispositivos Móveis face ao Mercado in Zara Pinto-Coelho e Nelson Zagalo (2014) Comunicação e Cultura. III Jornadas Doutorais, Ciências da Comunicac\ao e Estudos Culturais e Centro de Estudos de Comunicação e Sociedade, Universidade do Minho .© pp. 200 -217