| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.09 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
"A moda não é algo que existe apenas em vestidos. A moda estå no céu, na rua, a moda tem a ver com ideias, com a maneira como vivemos, com que estå a acontecer." Coco Chanel
Moda Ă© um termo geral muitas vezes associado a roupas, sapatos, acessĂłrios ou maquilhagem. Pode entender-se tambĂ©m como sendo uma tendĂȘncia ou um estilo que a pessoa adopta e com o qual vive diariamente e que por vezes a define enquanto pessoa.
Associado a este facto estĂŁo os mĂ©dia, que desempenham um papel que hoje em dia tem uma importĂąncia significativa. Assim surge o âjornalismo da modaâ que pode ser encontrado em revistas, na televisĂŁo, em redes socias e em blogues. Com o avançar dos tempos os blogues de moda tornaram-se deveras importantes no que toca Ă troca de experiĂȘncias pessoais relacionadas com artigos de moda, assim como sĂŁo uma ferramenta muito Ăștil quando se trata de disseminar tendĂȘncias.
Tendo por base estes conceitos e todas as teorias em volta desta temĂĄtica, procurou-se entender melhor qual a influĂȘncia dos blogues de moda na vida das consumidoras femininas assim como estes afectam as suas decisĂ”es de compra. Assim delimitaram-se quatro questĂ”es de investigação: qual o perfil das seguidoras dos blogues de moda, quais os principais factores que influenciam as consumidoras de moda que recorrem a blogues, qual a relação que existe entre o perfil das consumidoras de moda e os factores que mais as influenciam e por fim qual o comportamento das seguidoras de blogues.
âFashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.â Coco Chanel Fashion is a general term often associated with clothes, shoes, accessories or makeup. It can also be understood as a trend or a style that a person adopts and lives with and sometimes define as a person. Associated with this is that the media, which play a role today has a significant importance. So with emerge of "fashion journalism" which can be found in magazines, on television, on social networks and blogs. With the advance of the times fashion blogs have become increasingly important in relation to the exchange of personal experiences related to fashion items, as well as being a very useful tool when it comes to disseminating trends. Based on these concepts and theories all around this issue, we sought to better understand the influence of fashion blogs on the lifes of female consumers as well as these affect their purchasing decisions. So we delimited four research questions: what is the profile of the followers of fashion blogs, which are the main factors influencing consumers who use fashion blogs, what relationship exists between the profile of consumers of fashion and the factors that are the more influence and ultimately what is the behavior of blogs followers.
âFashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.â Coco Chanel Fashion is a general term often associated with clothes, shoes, accessories or makeup. It can also be understood as a trend or a style that a person adopts and lives with and sometimes define as a person. Associated with this is that the media, which play a role today has a significant importance. So with emerge of "fashion journalism" which can be found in magazines, on television, on social networks and blogs. With the advance of the times fashion blogs have become increasingly important in relation to the exchange of personal experiences related to fashion items, as well as being a very useful tool when it comes to disseminating trends. Based on these concepts and theories all around this issue, we sought to better understand the influence of fashion blogs on the lifes of female consumers as well as these affect their purchasing decisions. So we delimited four research questions: what is the profile of the followers of fashion blogs, which are the main factors influencing consumers who use fashion blogs, what relationship exists between the profile of consumers of fashion and the factors that are the more influence and ultimately what is the behavior of blogs followers.
Description
Keywords
Moda - Redes sociais Blogues de moda - Comportamento do consumidor