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Advisor(s)
Abstract(s)
Purpose – The purpose of this paper is to evaluate the potential of textual haptic information to minimize the
effects of need for touch (NFT) in global online environments by testing the effect of hands on description on
consumer perception and intention to purchase.
Design/methodology/approach – The study was developed in three stages. A total of 140 valid responses
were obtained in stage three. Multiple linear regression models and paired-samples t-test were applied to
test the hypotheses.
Findings – The results show that textual haptic information has a positive impact on consumers ’ perception
and on the intention to purchasing.
Practical implications – To improve online sales firms should minimize the drawback of the inability of
touching the product by providing textual haptic information.
Originality/value – The findings are especially valuable since the number of studies assessing NFT
in online apparel commerce is currently very limited. Thus, this study adds new empirical evidences to
existent body of knowledge and could assist the development of global marketing strategies for increasing
online fashion sales.
Description
Keywords
Clothing Consumer behaviour Purchase intention Need for touch Online commerce Textual haptic information
Citation
Tomé Rodrigues, Susana C. Silva, Paulo Duarte, (2017) "The value of textual haptic information in online clothing shopping", Journal of Fashion Marketing and Management: An International Journal, Vol. 21 Issue: 1, pp.88-102, doi: 10.1108/JFMM-02-2016-0018
Publisher
Emerald