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The value of textual haptic information in online clothing shopping

2017Journal article Restricted access
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dc.contributor.authorRodrigues, Tomé
dc.contributor.authorSilva, Susana Costa e
dc.contributor.authorDuarte, Paulo
dc.date.accessioned2017-10-23T09:19:45Z
dc.date.available2017-10-23T09:19:45Z
dc.date.issued2017
dc.description.abstractPurpose – The purpose of this paper is to evaluate the potential of textual haptic information to minimize the effects of need for touch (NFT) in global online environments by testing the effect of hands on description on consumer perception and intention to purchase. Design/methodology/approach – The study was developed in three stages. A total of 140 valid responses were obtained in stage three. Multiple linear regression models and paired-samples t-test were applied to test the hypotheses. Findings – The results show that textual haptic information has a positive impact on consumers ’ perception and on the intention to purchasing. Practical implications – To improve online sales firms should minimize the drawback of the inability of touching the product by providing textual haptic information. Originality/value – The findings are especially valuable since the number of studies assessing NFT in online apparel commerce is currently very limited. Thus, this study adds new empirical evidences to existent body of knowledge and could assist the development of global marketing strategies for increasing online fashion sales.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationTomé Rodrigues, Susana C. Silva, Paulo Duarte, (2017) "The value of textual haptic information in online clothing shopping", Journal of Fashion Marketing and Management: An International Journal, Vol. 21 Issue: 1, pp.88-102, doi: 10.1108/JFMM-02-2016-0018pt_PT
dc.identifier.doi10.1108/JFMM-02-2016-0018pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.6/4503
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherEmeraldpt_PT
dc.relation.publisherversionhttp://www.emeraldinsight.com/doi/abs/10.1108/JFMM-02-2016-0018pt_PT
dc.subjectClothingpt_PT
dc.subjectConsumer behaviourpt_PT
dc.subjectPurchase intentionpt_PT
dc.subjectNeed for touchpt_PT
dc.subjectOnline commercept_PT
dc.subjectTextual haptic informationpt_PT
dc.titleThe value of textual haptic information in online clothing shoppingpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage102pt_PT
oaire.citation.issue1pt_PT
oaire.citation.startPage88pt_PT
oaire.citation.titleJournal of Fashion Marketing and Management: An International Journalpt_PT
oaire.citation.volume21pt_PT
person.familyNameSilva
person.familyNameDuarte
person.givenNameSusana C.
person.givenNamePaulo
person.identifierE-2200-2014
person.identifier.ciencia-id5818-1A55-F727
person.identifier.ciencia-id6211-A867-20E2
person.identifier.orcid0000-0001-7979-3944
person.identifier.orcid0000-0001-8449-5474
person.identifier.ridE-2200-2014
person.identifier.ridB-3914-2011
person.identifier.scopus-author-id37076829400
person.identifier.scopus-author-id25824785800
rcaap.embargofctO contrato com a Editora não permite a divulgação em Repositórios Instituicionais.
rcaap.rightsclosedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication0eff4035-19ed-43c9-9ec7-1c61219fdfd2
relation.isAuthorOfPublication6e00def0-31fa-4341-be84-2b1e521fa2af
relation.isAuthorOfPublication.latestForDiscovery6e00def0-31fa-4341-be84-2b1e521fa2af

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