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Publication
Desenvolvimento de um Plano de Marketing para uma marca de Up-cycling de moda - SURGERY_STUDIO
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| Documento em Acesso Embargado até dia 10-11-2026. Tente solicitar cópia ao autor carregando no ficheiro | 3.67 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Uma marca nascida no final do ano 2020, em plena pandemia e mais um confinamento a avizinhar-se. Duas primas da área da moda e artes plásticas decidem mergulhar de cabeça num projeto caseiro de dar uma nova vida a peças de roupa usadas, ou até nunca usadas e à espera do dia que voltariam a ver a luz do sol, assim nasce a SURGERY_STUDIO.
Este é um projeto de mestrado dedicado a elevar esta marca a um novo nível através do desenvolvimento de um plano de marketing. Assim, o principal foco é a implementação da surgery_studio no mercado da moda, a criação de uma marca forte e exclusiva e ainda com a capacidade de alertar o consumidor para um consumo de moda mais ético.
A SURGERY_STUDIO é uma marca de moda que desenvolve a técnica do up-cycling de forma criativa, sofisticada e irreverente.
A brand born at the end of 2020, in the midst of a pandemic and yet another lockdown looming. Two cousins from the fashion and fine arts fields decide to dive headfirst into a homemade project to give new life to used garments, some never used, and waiting for the day they would see the sunlight again, surgery_studio is born. This is a master's degree project dedicated to taking this brand to the next level by developing a marketing plan. The main focus is the implementation of surgery_studio in the fashion market, the creation of a strong and exclusive brand with the ability to alert consumers to more ethical fashion consumption. Surgery_studio is a fashion brand that develops the up-cycling technique in a creative, sophisticated and irreverent way.
A brand born at the end of 2020, in the midst of a pandemic and yet another lockdown looming. Two cousins from the fashion and fine arts fields decide to dive headfirst into a homemade project to give new life to used garments, some never used, and waiting for the day they would see the sunlight again, surgery_studio is born. This is a master's degree project dedicated to taking this brand to the next level by developing a marketing plan. The main focus is the implementation of surgery_studio in the fashion market, the creation of a strong and exclusive brand with the ability to alert consumers to more ethical fashion consumption. Surgery_studio is a fashion brand that develops the up-cycling technique in a creative, sophisticated and irreverent way.
Description
Keywords
Moda Sustentabilidade Up-Cycling Marketing Branding Marca