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Desenvolvimento de Identidade e Materiais

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Abstract(s)

No âmbito do mestrado de Design Multimédia pela Universidade da Beira Interior foi realizado um estágio curricular na empresa Labcom.IFP como requisito para a obtenção do grau de Mestre em Design Multimédia. Ulterior à licenciatura em Design Multimédia, uma formação abrangente nos âmbitos artístico, cultural, científico e tecnológico é emergente, assim como a preparação para os campos profissionais do espectro do design visual, de comunicação e de interação em diversos meios, tanto analógicos como digitais. Com o presente relatório pretende-se expor de forma documentada e assertivamente justificada uma compilação dos trabalhos executados durante o período de estágio de três meses, como início em 18 de abril e término a 18 de julho de 2016, na referida entidade acolhedora. Foram desenvolvidos trabalhos no âmbito do design gráfico e de comunicação, a destacar: criação de um projeto de identidade visual para UBICinema Produções, capas de livros e cartazes de eventos. Assim, é principal objetivo fazer uma descrição e análise pormenorizada de todos os projetos desenvolvidos como estagiário e examinar com fiabilidade dificuldades e barreiras que surgiram na realização dos trabalhos durante o período de estágio, tornando possível a aquisição de experiência e responsabilidade a aplicar como futuro designer profissional no exigente mercado de trabalho. Não obstante, é feita uma descrição de todos os projetos paralelos realizados durante o período de 1 de dezembro de 2015 a 18 de julho de 2016.
Currently, design companies develop visual identity projects. However, all of them have distinctive features such as the public-target, brand, product, among others. Portuguese companies have been increasingly assign more importance to proper communication and appropriate to their needs, using designers in order to find the solution to their problems. The main aim of this practical oriented dissertation relates to the creation of a visual identity for UBICinema Productions, book covers and posters. Nevertheless, as a parallel self-taught project, it was developed a website for the same entity. It is intended to create a clean image that will serve for official use. The success of a branding project is related to the ability to elicit a positive image of the brand it represents. For a visual identity can easily be recognized is fundamental cohesion of the elements used to ensure communication between the brand and the customer. The methodology was based on the creative process, drawing on the research and investigation made in advance. On the other hand, there was a greater focus on aspects which help to achieve the graphic coherence and symbolic language. The Labcom.IFP research cabinet approved all proposals before they are presented to the client. Within the Master of Multimedia Design from the University of Beira Interior was made a traineeship in Labcom.IFP Company as a requirement for the degree of Master in Multimedia Design. Later the degree in Multimedia Design, a comprehensive training in the artistic, cultural, scientific and technological fields is emerging, as well as preparation for the professional fields of the visual design spectrum, communication and interaction in various media, both analog and digital. With this report it’s intended to expose documented and well justifiably a compilation of the work performed during the three-month probationary period, starting on April 18 and ending on July 18, 2016, in that host entity. Works were developed in the graphic design and communication fields, to highlight: a project of a visual identity for UBICinema Productions, book covers and event posters. So, it's main objective to provide a description and detailed analysis of all projects developed as trainee and to examine reliably difficulties and barriers that have arisen in carrying out the work during the probationary period, making it possible to acquire experience and responsibility to apply as a future professional designer in the demanding job market. Nevertheless, a description is given of all side projects carried out during the period December 1, 2015 to July 18, 2016.

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Design Gráfico Design Multimédia Identidade Visual Labcom.Ifp Logotipo Web Design

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