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Abstract(s)
Devido ao aumento da procura e da oferta de atividades físicas e desportivas, as organizações que oferecem tal serviço necessitam de se destacar para alcançar o sucesso, como forma de perpetuar a sua própria existência, perpetuando-se através do recrutamento e retenção de atletas ao longo do tempo. Os fatores críticos de sucesso das organizações desportivas tornam-se, assim, fulcrais para determinar como estas poderão alcançar o sucesso, e consequentemente, manterem-se em funcionamento.
Este projeto tem como objetivo identificar, analisar e associar os fatores críticos de sucesso numa organização desportiva. Dos variadíssimos fatores que poderão ser encontrados no funcionamento de uma organização, três foram considerados os mais relevantes para este estudo, nomeadamente: comunicação; capacidade financeira; patrocínios; e estrutura organizacional. Reconhecidos estes fatores, a investigação passa por analisar qual a influência que cada um deles tem no sucesso da Academia José Moreira, sendo este o objeto de estudo. Neste seguimento e pretendendo dar resposta aos objetivos definidos, desenvolveu-se uma investigação de natureza qualitativa enquadrada na metodologia de estudo de caso exploratório, elaborou-se um guião de entrevista, visando a recolha de dados. Ao longo do trabalho, constatou-se uma escassa literatura relativamente aos fatores críticos de sucesso associados às organizações desportivas. Pelo que se torna imprescindível a recolha, tanta quanto possível, de informação sobre esta temática, sistematizando-a e transportando-a, posteriormente, para as organizações desportivas. Atendendo aos fatores críticos de sucesso identificados neste trabalho, nomeadamente: comunicação; capacidade financeira; patrocínios; e estrutura organizacional, conclui-se que a comunicação existente no seio da organização demonstra ser o principal fator crítico de sucesso.
Due to increased demand and supply of physical and sporting activities, the organizations that offer such services need to excel to achieve success as a way to perpetuate their own existence by perpetuating themselves through the recruitment and retention of athletes over of time. Thus, the critical success factors of sports organizations become central to know how they can succeed over time. This project aims to identify, analyse and associate critical success factors in a sports organization. Of the many factors that can be found in an organization, three were considered the most relevant for this study: communication; financial capacity; sponsorships; and organizational structure. Once these factors are recognized, the investigation is based on analysing the influence that each of them has on the success of Academia José Moreira, being this the object of study. In this follow-up and intending to respond to the defined objectives, a research of a qualitative nature developed within the methodology of an exploratory case study was developed, an interview guide was elaborated, aiming the collection of data. Throughout the work, there was a scarce literature regarding the critical success factors associated with sports organizations. Therefore, it is essential to collect as much information as possible on this subject, systematising it and transporting it later to the sports organizations. Considering the critical success factors identified in this study: communication; financial capacity; sponsorships; and organizational structure, it is concluded that the existing communication within the organization proves to be the main critical success factor.
Due to increased demand and supply of physical and sporting activities, the organizations that offer such services need to excel to achieve success as a way to perpetuate their own existence by perpetuating themselves through the recruitment and retention of athletes over of time. Thus, the critical success factors of sports organizations become central to know how they can succeed over time. This project aims to identify, analyse and associate critical success factors in a sports organization. Of the many factors that can be found in an organization, three were considered the most relevant for this study: communication; financial capacity; sponsorships; and organizational structure. Once these factors are recognized, the investigation is based on analysing the influence that each of them has on the success of Academia José Moreira, being this the object of study. In this follow-up and intending to respond to the defined objectives, a research of a qualitative nature developed within the methodology of an exploratory case study was developed, an interview guide was elaborated, aiming the collection of data. Throughout the work, there was a scarce literature regarding the critical success factors associated with sports organizations. Therefore, it is essential to collect as much information as possible on this subject, systematising it and transporting it later to the sports organizations. Considering the critical success factors identified in this study: communication; financial capacity; sponsorships; and organizational structure, it is concluded that the existing communication within the organization proves to be the main critical success factor.
Description
Keywords
Fatores Críticos de Sucesso Organização Organização Desportiva Sucesso Voleibol