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Abstract(s)
A comunicação é a base fundamental pela qual a humanidade desenvolve a todos os
níveis, é algo que está intrínseco no nosso ser. Com o surgimento de organizações, e marcas,
os indivíduos encarregues por essas mesmas procuram desenvolver maneiras de
comunicação de forma a alcançarem o maior número de pessoas, de modo que estas
procurem os seus produtos ou serviços.
No entanto existem organizações, neste caso no mercado da moda, que fabricam os
seus produtos de maneiras prejudiciais ao ambiente. Isto acontece porque estas peças de
vestuário são vendidas a preços acessíveis o que leva às pessoas a comprarem com
frequência. Contudo, existe uma parte da população que sofre as consequências deste
consumo descontrolado. Porém atualmente, existem organizações, e pessoas, que procuram
ativamente combater este fenómeno através da compra de artigos, neste caso de roupa, de
forma a não acelerar esses problemas ambientais e sociais.
Por esse motivo e outros motivos, as marcas estão atualmente a atravessar por um
período de ajustamento interno relativamente aos seus métodos de produção, de forma a
diminuir a sua pegada ambiental. Nesse sentido é necessário comunicar ao público sobre
estas mudanças internas, é aqui que os profissionais de comunicação entram. Estes
profissionais têm de criar e manter planos de comunicação que destaquem não só os valores
da marca, mas também a visão sustentável da marca.
Durante o estágio desenvolvido na Companhia Das Soluções, a estagiária
desenvolveu a investigação de como as marcas sustentáveis, nomeadamente Lemon Jelly,
Vintage For A Cause e Melissa (todas marcas clientes da agência), comunicam nas redes
sociais, de forma a analisar se os métodos são semelhantes.
Communication is the fundamental basis by which humanity develops at all levels; it is intrinsic to our being. With the emergence of organizations and brands, the individuals in charge of these organizations seek to develop ways to communicate to reach as many people as possible, so that they consume their products or services. However, there are organizations, in this case in the fashion market, that manufacture their products in ways that are harmful to the environment. This is because these garments are sold at affordable prices, which leads people to buy them quite often. However, there is a part of the population that suffers the consequences of this uncontrolled consumption. But nowadays, there is a certain part of the population that actively seeks to combat this phenomenon by sustainably buying items of clothing. However, there are organizations, in this case in the fashion market, that manufacture their products in ways that are harmful to the environment. This is because these garments are sold at affordable prices, which leads people to buy them quite often. However, there is a part of the population that suffers the consequences of this uncontrolled consumption. But nowadays, there is a certain part of the population that actively seeks to combat this phenomenon by sustainably buying items of clothing. During the internship developed at Companhia Das Soluções, the intern developed the investigation of how sustainable brands, namely Lemon Jelly, Vintage For A Cause, and Melissa (all client brands of the agency), communicate on social networks, to analyze if the methods are similar.
Communication is the fundamental basis by which humanity develops at all levels; it is intrinsic to our being. With the emergence of organizations and brands, the individuals in charge of these organizations seek to develop ways to communicate to reach as many people as possible, so that they consume their products or services. However, there are organizations, in this case in the fashion market, that manufacture their products in ways that are harmful to the environment. This is because these garments are sold at affordable prices, which leads people to buy them quite often. However, there is a part of the population that suffers the consequences of this uncontrolled consumption. But nowadays, there is a certain part of the population that actively seeks to combat this phenomenon by sustainably buying items of clothing. However, there are organizations, in this case in the fashion market, that manufacture their products in ways that are harmful to the environment. This is because these garments are sold at affordable prices, which leads people to buy them quite often. However, there is a part of the population that suffers the consequences of this uncontrolled consumption. But nowadays, there is a certain part of the population that actively seeks to combat this phenomenon by sustainably buying items of clothing. During the internship developed at Companhia Das Soluções, the intern developed the investigation of how sustainable brands, namely Lemon Jelly, Vintage For A Cause, and Melissa (all client brands of the agency), communicate on social networks, to analyze if the methods are similar.
Description
Keywords
Assessoria de Comunicação Fast Fashion Lemon Jelly Melissa Relações Públicas Sustentabilidade Vintage for a Cause