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Abstract(s)
A greve dos caminhoneiros de 2018 no Brasil foi um marco que
evidenciou a complexa interação entre crises socioeconômicas, instabilidade
política e mobilização social, fortemente impulsionada pelas redes sociais. O
movimento teve origem em fatores estruturais, como as precárias condições de
trabalho, altos custos operacionais e a deficiente infraestrutura logística. A
conjuntura econômica agravada intensificou o descontentamento da categoria,
já afetada por elevada carga tributária e burocracia excessiva.
Somado a isso, o clima político era de profunda desconfiança nas
instituições, alimentado por escândalos de corrupção e pela aparente ineficácia
do governo em responder às demandas dos caminhoneiros. A greve, portanto,
extrapolou questões econômicas e tornou-se uma de contestação ao status quo
político e institucional.
Nesse contexto, as redes sociais tiveram papel central na articulação do
movimento. Plataformas como WhatsApp e Facebook facilitaram a
disseminação de informações, a organização de bloqueios e a mobilização de
apoio em escala nacional. A capacidade de compartilhar vídeos, mensagens e
imagens permitiu aos caminhoneiros não apenas coordenar ações, mas também
construir uma narrativa pública que gerou ampla simpatia social e pressão por
parte da opinião pública, forçando o governo a negociar.
Diante disso, esta dissertação se orienta pela seguinte pergunta de
pesquisa: qual o legado da influência das redes sociais na mobilização
social e recrutamento dos caminhoneiros no Brasil após as
manifestações de 2018? A análise busca compreender como as tecnologias
digitais redefiniram as dinâmicas de organização coletiva, ampliando a
capacidade de mobilização de categorias profissionais e revelando o potencial
das redes sociais como instrumentos de reivindicação política e construção de
identidade coletiva.
The 2018 truck drivers' strike in Brazil marked a pivotal moment that highlighted the complex interplay between socioeconomic crises, political instability, and social mobilization, significantly driven by social media. The movement emerged from longstanding structural issues, including poor working conditions, high operational costs, and inadequate logistical infrastructure. Brazil’s worsening economic scenario intensified the frustrations within the truck driving community, already burdened by excessive taxation and regulatory bureaucracy. Additionally, the political climate at the time was characterized by widespread distrust in public institutions, fueled by corruption scandals and the perceived inefficiency of the government in addressing long-standing demands. The strike thus evolved beyond economic grievances into a broader expression of discontent with the political and institutional status quo. In this context, social media played a central role in the organization of the movement. Platforms such as WhatsApp and Facebook enabled the rapid spread of information, the coordination of road blockades, and the mobilization of nationwide support. The ability to share videos, messages, and images allowed truck drivers not only to coordinate actions across vast territories but also to build a public narrative that gained strong social sympathy and pressured the government into negotiations. This dissertation is guided by the following research question: What is the legacy of social media’s influence on the mobilization and recruitment of Brazilian truck drivers after the 2018 protests? The analysis seeks to understand how digital technologies redefined the dynamics of collective organization, expanding the mobilization capacity of professional groups and revealing the potential of social platforms as tools for political engagement and the construction of collective identity.
The 2018 truck drivers' strike in Brazil marked a pivotal moment that highlighted the complex interplay between socioeconomic crises, political instability, and social mobilization, significantly driven by social media. The movement emerged from longstanding structural issues, including poor working conditions, high operational costs, and inadequate logistical infrastructure. Brazil’s worsening economic scenario intensified the frustrations within the truck driving community, already burdened by excessive taxation and regulatory bureaucracy. Additionally, the political climate at the time was characterized by widespread distrust in public institutions, fueled by corruption scandals and the perceived inefficiency of the government in addressing long-standing demands. The strike thus evolved beyond economic grievances into a broader expression of discontent with the political and institutional status quo. In this context, social media played a central role in the organization of the movement. Platforms such as WhatsApp and Facebook enabled the rapid spread of information, the coordination of road blockades, and the mobilization of nationwide support. The ability to share videos, messages, and images allowed truck drivers not only to coordinate actions across vast territories but also to build a public narrative that gained strong social sympathy and pressured the government into negotiations. This dissertation is guided by the following research question: What is the legacy of social media’s influence on the mobilization and recruitment of Brazilian truck drivers after the 2018 protests? The analysis seeks to understand how digital technologies redefined the dynamics of collective organization, expanding the mobilization capacity of professional groups and revealing the potential of social platforms as tools for political engagement and the construction of collective identity.
Description
Keywords
Brasil Caminhoneiros Crise Mobilização Digital Redes Sociais