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Criação de uma Marca de Moda Sustentável, com a integração de biotecidos nas suas coleções
| Name: | Description: | Size: | Format: | |
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| 5.14 MB | Adobe PDF |
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Abstract(s)
Este projeto documenta a criação e o desenvolvimento da Marta Coelho, uma marca de moda sustentável, que se pretende destacar no mercado pela sua forte identidade visual e pelas matérias-primas que são utilizadas para a confeção dos produtos, como têxteis inovadores, eco-friendly, macios ao toque, versáteis, práticos, com tonalidades coloridas, brilhantes e padrões criativos. Trata-se de uma marca inspirada em valores como conforto, alta qualidade, criatividade, inclusão, sustentabilidade, ética e excelência. Estes aspetos estão presentes em todas as suas atividades, desde o processo criativo, passando pela escolha dos materiais, modelagem, confeção, até ao marketing, comunicação e contacto com o consumidor final. A sustentabilidade tem sido um tema em crescimento na indústria da moda, com o objetivo de sensibilizar o consumidor para esta importante abordagem. Com isto, Marta Coelho, é uma marca assente nos três pilares da sustentabilidade, de modo, a valorizar a aquisição de hábitos amigos do ambiente, na atualidade e demonstrando o empenho em minimizar o impacto ambiental e promover uma confeção responsável. Trata-se de um compromisso ético, consciente e com a responsabilidade ambiental, quer a nível individual e coletivo. Ao apresentar a pesquisa, investigação e desenvolvimento da marca Marta Coelho, este projeto tem como objetivo fornecer uma visão positiva sobre uma potencial marca de moda de sucesso que se alinhe com valores éticos e sustentáveis, contribuindo para uma indústria da moda mais responsável e equitativa.
This project documents the creation and development of Marta Coelho, a sustainable fashion brand that aims to stand out in the market for its strong visual identity and the raw materials used to make its products, such as innovative, eco-friendly, soft to the touch, versatile, practical textiles in bright, colourful shades and creative patterns. It is a brand inspired by values such as comfort, high quality, creativity, inclusion, sustainability, ethics and excellence. These aspects are present in all of its activities, from the creative process, through the choice of materials, modelling, manufacturing, to marketing, communication and contact with the end consumer. Sustainability has been a growing theme in the fashion industry, with the aim of sensitising consumers to this important approach. With this in mind, Marta Coelho is a brand based on the three pillars of sustainability, so as to value the acquisition of environmentally friendly habits today and demonstrate a commitment to minimising environmental impact and promoting responsible clothing. This is an ethical, conscious commitment to environmental responsibility, both on an individual and collective level. By presenting the research, investigation and development of the Marta Coelho brand, this project aims to provide a positive vision of a potential successful fashion brand that aligns itself with ethical and sustainable values, contributing to a more responsible and equitable fashion industry.
This project documents the creation and development of Marta Coelho, a sustainable fashion brand that aims to stand out in the market for its strong visual identity and the raw materials used to make its products, such as innovative, eco-friendly, soft to the touch, versatile, practical textiles in bright, colourful shades and creative patterns. It is a brand inspired by values such as comfort, high quality, creativity, inclusion, sustainability, ethics and excellence. These aspects are present in all of its activities, from the creative process, through the choice of materials, modelling, manufacturing, to marketing, communication and contact with the end consumer. Sustainability has been a growing theme in the fashion industry, with the aim of sensitising consumers to this important approach. With this in mind, Marta Coelho is a brand based on the three pillars of sustainability, so as to value the acquisition of environmentally friendly habits today and demonstrate a commitment to minimising environmental impact and promoting responsible clothing. This is an ethical, conscious commitment to environmental responsibility, both on an individual and collective level. By presenting the research, investigation and development of the Marta Coelho brand, this project aims to provide a positive vision of a potential successful fashion brand that aligns itself with ethical and sustainable values, contributing to a more responsible and equitable fashion industry.
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Biolu
Minescência Biotecidos Criatividade Design Inovação Marca Moda Negócio Sustentabilidade