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Advisor(s)
Abstract(s)
O projeto aborda a temática da ausência da prática desportiva amadora devido à Covid19, no caso particular do futebol amador. A ausência é explorada de modo conceptual
através da fotomontagem e do design gráfico.
Ao longo de todo o projeto são exploradas todas as temáticas envolventes, sendo estas o
desporto, a fotografia, a fotomontagem e o design gráfico, onde existe um principal
destaque na ligação da imagem e da tipografia.
Pretende-se com o projeto uma chamada de atenção para a situação atual, a pandemia
causada pela Covid-19. O projeto é focado para um público-alvo específico, atletas,
equipas técnicas, staff e adeptos de clubes de futebol amador, de modo a existir uma
identificação pessoal com o mesmo. Essa identificação é feita através da imagem
recorrendo a fotomontagem procurando representar situações similares que levem ao
reconhecimento das mesmas, que quando complementadas com a tipografia e
elementos gráficos criem a chamada de atenção para a situação vivida atualmente
devido à Covid-19.
A ideia-chave deste projeto é a criação de cartazes, com ligação entre si, que possam ser
expostos num local onde estes sejam visualizados pelo público-alvo e percecionada a
sua ligação e mensagem, de modo a combater a situação por estes vivida.
The project addresses the theme of the absence of amateur sports practice due to Covid-19, in the particular case of amateur football. The absence is explored from a conceptual model through photomontage and graphic design. Throughout the project, all of the framed themes are explored, including sport, photography, photomontage and graphic design, where there is a major emphasis on the connection of image and typography. Is intended with the project to draw attention to the current situation, the pandemic caused by Covid-19. The project is focused on a specific target audience, athletes, technical teams, staff and fans of amateur football clubs, in order to have a personal identification with it. This identification is made through the image using a photomontage trying to represent similar situations that lead to their recognition, which when complemented with typography and graphic elements create a wake-up call to the situation currently experienced due to Covid-19. The key idea of this project is the creation of posters, linked to each other, that can be displayed in a place where they are viewed by the target audience and perceived their connection and message, in order to combat the situation experienced by them.
The project addresses the theme of the absence of amateur sports practice due to Covid-19, in the particular case of amateur football. The absence is explored from a conceptual model through photomontage and graphic design. Throughout the project, all of the framed themes are explored, including sport, photography, photomontage and graphic design, where there is a major emphasis on the connection of image and typography. Is intended with the project to draw attention to the current situation, the pandemic caused by Covid-19. The project is focused on a specific target audience, athletes, technical teams, staff and fans of amateur football clubs, in order to have a personal identification with it. This identification is made through the image using a photomontage trying to represent similar situations that lead to their recognition, which when complemented with typography and graphic elements create a wake-up call to the situation currently experienced due to Covid-19. The key idea of this project is the creation of posters, linked to each other, that can be displayed in a place where they are viewed by the target audience and perceived their connection and message, in order to combat the situation experienced by them.
Description
Keywords
Covid-19 Design Gráfico Desporto Fotografia Fotomontage