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Authors
Advisor(s)
Abstract(s)
A presente dissertação visa o estudo do desfile performativo e como este é composto por
diversos elementos que contribuem para uma indústria da moda mais humanista e
menos capitalista. O vestuário é desde sempre compreendido como uma forma de
expressão e através do desfile, diversos designers encontram novas formas de verbalizar
essa expressividade.
Assim, o tema pretende investigar diferentes momentos onde é possível identificar este
desfile performativo desempenhando um papel significativo na criação de impacto
cultural, e configurando-se numa ferramenta que transcende o marketing. Ao utilizar
diferentes meios de expressão são desafiadas as normas sociais estabelecidas, e
encontramos um escape possível à realidade. A conceptualidade e performance
permitem-nos alcançar novas formas de libertação, e de nos aproximarmos aquela que
pode ser considerada a nossa forma mais natural.
A metodologia adotada baseia-se numa abordagem teórico-prática uma vez que a
pesquisa utiliza uma combinação de recolha teórica e análise prática que inclui a
realização de estudos de caso e entrevistas, com foco em três designers portugueses –
Ivan Hunga Garcia, Olga Noronha e Valentim Quaresma.
This dissertation aims to study the performative fashion show and how it is composed of several elements that are highlighted for a more humanist and less capitalist fashion industry. Clothing has always been understood as a form of expression and through the fashion show, several designers find new ways of verbalizing this expressiveness. Therefore, the theme aims to investigate different moments where it is possible to identify this performative festival playing a significant role in creating cultural impact and configuring itself as a tool that transcends marketing. By using different means of expression, determining social norms are challenged, and we find a possible escape from reality. Conceptuality and performance allow us to achieve new forms of liberation, and to get closer to what can be considered our most natural form. The methodology is based on a theoretical-practical approach as the research uses a combination of theoretical collection and practical analysis that includes carrying out case studies and interviews, focusing on three Portuguese designers – Ivan Hunga Garcia, Olga Noronha and Valentine Quaresma.
This dissertation aims to study the performative fashion show and how it is composed of several elements that are highlighted for a more humanist and less capitalist fashion industry. Clothing has always been understood as a form of expression and through the fashion show, several designers find new ways of verbalizing this expressiveness. Therefore, the theme aims to investigate different moments where it is possible to identify this performative festival playing a significant role in creating cultural impact and configuring itself as a tool that transcends marketing. By using different means of expression, determining social norms are challenged, and we find a possible escape from reality. Conceptuality and performance allow us to achieve new forms of liberation, and to get closer to what can be considered our most natural form. The methodology is based on a theoretical-practical approach as the research uses a combination of theoretical collection and practical analysis that includes carrying out case studies and interviews, focusing on three Portuguese designers – Ivan Hunga Garcia, Olga Noronha and Valentine Quaresma.
Description
Keywords
Autoexpressão Branding Cultura Desfile Identidade Visual Performance