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Advisor(s)
Abstract(s)
As Instituições Particulares de Solidariedade Social possuem uma forte presença na prestação de serviços de solidariedade social no nosso país. Motivos como o não visarem a obtenção de fins lucrativos, a competitividade característica do sector em que se inserem e um público consumidor cada vez mais exigente, tornam essencial que estas reconheçam a importância da comunicação organizacional e que coloquem em prática as técnicas e estratégias comunicacionais para que obtenham uma maior consolidação e visibilidade. Através destas técnicas e estratégias, interessa que procedam à delineação de um plano de comunicação que lhes permita determinar quais os interesses dos seus públicos, e que os integrem nos seus objectivos a concretizar. Assim para além da eficácia enquanto instituição, asseguram também a sua sobrevivência.
The Private Institutions of Social Solidarity have a strong presence in the provision of social solidarity services in our country. Reasons like being non-profit, the competitiveness characteristic of the sector in which they are inserted and an increasingly demanding consumer public, make it essential for them to recognize the importance of organizational communication and to put into practice communication techniques and strategies for achieving greater consolidation and visibility. Through these techniques and strategies, it is important that they draw up a communication plan that allows them to determine the interests of their audiences and to integrate them into their objectives. Thus, in addition to effectiveness as an institution, they also ensure their survival.
The Private Institutions of Social Solidarity have a strong presence in the provision of social solidarity services in our country. Reasons like being non-profit, the competitiveness characteristic of the sector in which they are inserted and an increasingly demanding consumer public, make it essential for them to recognize the importance of organizational communication and to put into practice communication techniques and strategies for achieving greater consolidation and visibility. Through these techniques and strategies, it is important that they draw up a communication plan that allows them to determine the interests of their audiences and to integrate them into their objectives. Thus, in addition to effectiveness as an institution, they also ensure their survival.
Description
Keywords
Comunicação Organizacional Estratégias Instituições de Solidariedade Social Plano de Comunicação Públicos