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Abstract(s)
Os problemas sociais, sendo cada vez mais uma constante na nossa sociedade, fazem
com que a comunidade se preocupe com as questões sociais que a envolvem. Assim, as
práticas de Responsabilidade Social Corporativa (RSC) começaram a ter grande relevo
no pensamento das organizações. As empresas passaram a assumir-se como
organizações cidadãs corporativas, adotando posturas que promovem o bem-estar, a
qualidade de vida e beneficiam não só todos os stakeholders que as envolvem, como o
meio ambiente.
No âmbito da presente investigação foi realizado um estudo empírico com dois objetos
de estudo diferentes: empresas e comunidade local, com vista a inferir acerca das
práticas de RSC por parte das empresas e da perceção destas ações por parte da
comunidade local.
Os principais resultados indicam a importância da RSC, tanto para as empresas que a
praticam como para a comunidade local que também beneficia das suas práticas. As
empresas entrevistadas desenvolvem práticas de RSC e são motivadas e influenciadas
pelos stakeholders, principalmente colaboradores e comunidade local. Além disso,
cumprem a lei e procuram através das iniciativas que promovem, credibilizar a sua
empresa. Por outro lado, a comunidade local espera que as empresas sejam agentes
sociais e respondam com responsabilidade às necessidades da região, promovendo
melhorias sociais e económicas, que contribuam não só para o desenvolvimento do
Concelho, como para a melhoria da qualidade de vida da comunidade. Mais que uma
estratégia de diferenciação no mercado, o conceito de RSC foca essencialmente uma
conscientização importante no seio da sociedade, benéfica para todos os que a
envolvem.
As social problems increase and become constant in our society, it leads to a higher level of concern and awareness from society to the problems surrounding it. Thereby, the Corporate Social Responsibility (CSR) practices started to have an important weight in the organizations concerns. Companies began to assume themselves as a corporative citizen organization by adopting measures than promote well-being, quality of life which end up benefit stakeholders but also the environment. As part of the project research, an empirical study was made with two different purposes: companies and local community, aiming to enquire about the CSR companies’ practices and the local community perception regarding these actions. The main results suggest the importance of CSR for the companies, but also for the local community which benefits from its practices. The interviewed companies put in actions CSR practices and are motivated by the stakeholders, mainly collaborators and local community. Besides that, these companies comply with the law and seek through several initiatives to promote and give credibility to their company. However, the local community expects companies to be social agents and to respond with responsibility to the region needs, to promote social and economic improvements that contribute to the development of the Municipality and also to the increase of quality of life of the community. More than a differentiation strategy in the market, the CSR concept focus essentially on a critical consciousness inside the society, beneficial to all involved in it.
As social problems increase and become constant in our society, it leads to a higher level of concern and awareness from society to the problems surrounding it. Thereby, the Corporate Social Responsibility (CSR) practices started to have an important weight in the organizations concerns. Companies began to assume themselves as a corporative citizen organization by adopting measures than promote well-being, quality of life which end up benefit stakeholders but also the environment. As part of the project research, an empirical study was made with two different purposes: companies and local community, aiming to enquire about the CSR companies’ practices and the local community perception regarding these actions. The main results suggest the importance of CSR for the companies, but also for the local community which benefits from its practices. The interviewed companies put in actions CSR practices and are motivated by the stakeholders, mainly collaborators and local community. Besides that, these companies comply with the law and seek through several initiatives to promote and give credibility to their company. However, the local community expects companies to be social agents and to respond with responsibility to the region needs, to promote social and economic improvements that contribute to the development of the Municipality and also to the increase of quality of life of the community. More than a differentiation strategy in the market, the CSR concept focus essentially on a critical consciousness inside the society, beneficial to all involved in it.
Description
Keywords
Comunidade Local Empresas Responsabilidade
Social (Rs) Responsabilidade Social Corporativa (Rsc) Stakeholders