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Abstract(s)
Portugal tem sido cada vez mais visto como um país de acolhimento para muitos migrantes
e refugiados. No entanto, é de referenciar que existem diversos fatores que não permitem a
boa integração destas pessoas na sociedade principalmente no interior do país.
Após a tomada de conhecimento dessa situação, surgiu o projeto SPEAK Castelo Branco, um
franchising social que tem como propósito a integração de migrantes e refugiados na cidade
de Castelo Branco, através do intercâmbio cultural e linguístico entre pessoas locais e
migrantes. Esta integração é efetuada através da criação de grupos de línguas informais e
eventos. Em que, para além da partilha de idioma existe também uma partilha cultural.
Este trabalho pretende conceber e avaliar a viabilidade económica e financeira da criação de
um projeto de empreendedorismo social subsídio independente, recorrendo à elaboração de
um plano de negócios.
Foi seguida a estrutura habitual de um Plano de negócios, com a análise de mercado, análise
da envolvente setorial, definição dos planos estratégicos, de marketing, de organização de
recursos humanos e de operação. Para terminar foi efetuada uma análise económica e
financeira para concluir a viabilidade do projeto, tornando-se pertinente a implementação
do SPEAK Castelo Branco.
O trabalho acompanha uma das tendências do empreendedorismo social, o tema hibridez,
contribuindo científica e academicamente com um projeto que tem como intuito a pesquisa
pela missão dupla: sustentabilidade financeira e um propósito social.
Portugal has been seen more and more as a host country for many migrants and refugees. However, it should be noted that there are several factors that do not allow for the good integration of these people in society, especially in the countryside. After becoming aware of this gap, SPEAK Castelo Branco project appeared, a social franchising that aims to integrate migrants and refugees in the city of Castelo Branco, through cultural and linguistic exchange between local people and migrants. This integration is accomplished through the creation of informal language groups and events. In which, in addition to language sharing, there is also cultural sharing. This work aims to create and evaluate the economic and financial viability of the creation of an sustainable social entrepreneurship project, using the elaboration of a business plan. The usual structure of a Business Plan was followed, with market analysis, analysis of the sectorial environment, definition of strategic, marketing, human resources organization and operation plans. Finally, an economic and financial analysis was carried out to conclude the project's viability, making the implementation of SPEAK Castelo Branco pertinent. The work follows one of the trends in social entrepreneurship, the theme of hybridity, contributing scientifically and academically to a project that aims to research the dual mission: financial sustainability and a social purpose.
Portugal has been seen more and more as a host country for many migrants and refugees. However, it should be noted that there are several factors that do not allow for the good integration of these people in society, especially in the countryside. After becoming aware of this gap, SPEAK Castelo Branco project appeared, a social franchising that aims to integrate migrants and refugees in the city of Castelo Branco, through cultural and linguistic exchange between local people and migrants. This integration is accomplished through the creation of informal language groups and events. In which, in addition to language sharing, there is also cultural sharing. This work aims to create and evaluate the economic and financial viability of the creation of an sustainable social entrepreneurship project, using the elaboration of a business plan. The usual structure of a Business Plan was followed, with market analysis, analysis of the sectorial environment, definition of strategic, marketing, human resources organization and operation plans. Finally, an economic and financial analysis was carried out to conclude the project's viability, making the implementation of SPEAK Castelo Branco pertinent. The work follows one of the trends in social entrepreneurship, the theme of hybridity, contributing scientifically and academically to a project that aims to research the dual mission: financial sustainability and a social purpose.
Description
Keywords
Empreendedorismo Social Franchising Social Inovação Social Integração Social Organização Híbrida Plano de Negócios