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Abstract(s)
O presente relatório de estágio tem como objetivo a obtenção do grau de Mestre em
Comunicação Estratégica: Publicidade e Relações Públicas, da Universidade da Beira
Interior, de forma a se colocar em prática todos os conhecimentos adquiridos ao longo
do primeiro ano de mestrado nas áreas de comunicação, publicidade e relações
públicas.
Desta forma, durante o decorrer do período de estágio, a estagiária esteve envolvida em
várias tarefas das mais diversas áreas, nomeadamente tarefas de relações públicas,
atendimento ao público, preparação de eventos e pesquisa de conteúdos. Foram,
portanto, desempenhadas tarefas relacionadas com a área de estudos no qual a
estagiária estava inserida.
O estudo apresenta como objetivo central a apresentação de forma crítica das
atividades que foram desenvolvidas ao longo dos quatro meses de estágio no Puralã
Wool Valley Hotel & Spa. Por outro lado, será apresentada uma parte empírica que
consistirá na Análise do Impacto das Campanhas de Marketing com vista à Captação
de Clientes face à Pandemia do Covid-19. De forma a levar a cabo esta última parte, a
estagiária reuniu um conjunto considerável de documentos e de informações, ao longo
dos quatro meses de estágio, no qual foram imprescindíveis para a sua concretização.
Os resultados obtidos com a realização do estudo empírico serviram para consolidar
diversas competências que se mostraram essenciais para a estagiária na hora da
elaboração deste mesmo relatório de estágio, e que sem dúvida, serão essenciais para o
seu futuro profissional nesta área de estudos.
This internship report aims to obtain the Master's degree in Strategic Communication: Advertising and Public Relations, from the University of Beira Interior, in order to put into practice all the knowledge acquired during the first year of the Master's in the areas of communication, advertising and public relations. In this way, during the internship period, the intern was involved in various tasks in the most diverse areas, namely public relations, public service, event preparation and content research. Therefore, tasks related to the area of study in which the intern was inserted were performed. The main objective of the study is to present a critical presentation of the activities that were developed over the four months of internship at Puralã Wool Valley Hotel & Spa. On the other hand, an empirical part will be presented, which will consist of the Analysis of the Impact of Marketing Campaigns with a view to attracting customers in the face of the Covid-19 Pandemic. In order to carry out this last part, the intern gathered a considerable set of documents and information, over the four months of the internship, in which they were essential for its implementation. The results obtained from the empirical study served to consolidate several skills that proved to be essential for the intern at the time of preparing this internship report, and that without a doubt will be essential for her professional future in this field of studies.
This internship report aims to obtain the Master's degree in Strategic Communication: Advertising and Public Relations, from the University of Beira Interior, in order to put into practice all the knowledge acquired during the first year of the Master's in the areas of communication, advertising and public relations. In this way, during the internship period, the intern was involved in various tasks in the most diverse areas, namely public relations, public service, event preparation and content research. Therefore, tasks related to the area of study in which the intern was inserted were performed. The main objective of the study is to present a critical presentation of the activities that were developed over the four months of internship at Puralã Wool Valley Hotel & Spa. On the other hand, an empirical part will be presented, which will consist of the Analysis of the Impact of Marketing Campaigns with a view to attracting customers in the face of the Covid-19 Pandemic. In order to carry out this last part, the intern gathered a considerable set of documents and information, over the four months of the internship, in which they were essential for its implementation. The results obtained from the empirical study served to consolidate several skills that proved to be essential for the intern at the time of preparing this internship report, and that without a doubt will be essential for her professional future in this field of studies.
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Keywords
Covid-19 Facebook Hotelaria Marketing Relações Públicas Turismo