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| 4.74 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
Com o grande crescimento da “poluição visual”, a publicidade tradicional tem vindo a perder cada vez mais a sua credibilidade, criando uma saturação dos consumidores aos anúncios comerciais, o que transforma a publicidade aborrecida e entediante. Para combater esta situação, cada vez mais é utilizado o Marketing de Guerrilha, uma técnica com ferramentas ousadas e criativas, onde o Vídeo Mapping esta incluído.
Esta técnica com poucos anos de vida, tem pouco material para ser estudado, artigos científicos não existem e a sua história é escassa. Para se poder realizar o estudo, as informações obtidas passaram por buscas na internet, questionários realizados, e a ligação que poderá existir com o modelo AIDA (atenção, interesse, desejo, ação). No que diz respeito aos questionários, foram criados três tipos, um questionário para o público, para as empresas que realizam o Vídeo Mapping e para as empresas que solicitam o trabalho em vídeo Mapping.
With the huge growth of the "visual pollution", traditional advertising is losing more and more credibility, creating a saturation of the consumer to commercials, which transforms the dull and boring advertising. To combat this, it is increasingly used Guerrilla Marketing, a technique with bold and creative tools, where the Video Mapping is included. This technique with a few years of life, has little material to be studied, there are no scientific papers and his story is sparse. In order to conduct the study, the information obtained passed through internet searches, questionnaires conducted, and the link that may exist with the model AIDA (Attention, Interest, Desire, Action). With regard to the questionnaires were created three types, a questionnaire for the public, to companies that perform the Video Mapping and companies seeking work in video Mapping.
With the huge growth of the "visual pollution", traditional advertising is losing more and more credibility, creating a saturation of the consumer to commercials, which transforms the dull and boring advertising. To combat this, it is increasingly used Guerrilla Marketing, a technique with bold and creative tools, where the Video Mapping is included. This technique with a few years of life, has little material to be studied, there are no scientific papers and his story is sparse. In order to conduct the study, the information obtained passed through internet searches, questionnaires conducted, and the link that may exist with the model AIDA (Attention, Interest, Desire, Action). With regard to the questionnaires were created three types, a questionnaire for the public, to companies that perform the Video Mapping and companies seeking work in video Mapping.
Description
Keywords
Marketing - Vídeo mapping Marketing de guerrilha