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Authors
Abstract(s)
O presente trabalho propõe uma reflexão sobre o Projeto Rede Artéria, as suas variadas
camadas de público, permitindo assim uma reflexão sobre os conceitos de participação e
atividade cultural. Neste sentido, esta investigação tem como principal objetivo estudar o
público que aderiu aos espetáculos e atividades desenvolvidas no âmbito do Projeto Rede
Artéria, concretamente nas cidades de Guarda, Fundão e Belmonte.
A investigação debruça-se sobre a atividade cultural no projeto Rede Artéria, os hábitos de
consumo cultural, os públicos e as suas diferentes camadas. Procedemos assim à análise dos
inquéritos por questionário que tiveram como objetivo analisar o perfil dos públicos do
Projeto Artéria.
Esta investigação assentou primeiramente na definição das metodologias, quantitativa e
qualitativa, que tiveram por base questionários e entrevistas, sendo o objetivo principal
segmentar as diferentes variáveis de estudo, relativas ao público espectador das atividades
desenvolvidas pelo projeto Rede Artéria. Estabelecida a questão de partida, que visa
conhecer os recetores da atividade cultural levada a cabo pelo projeto em questão, foi dado
início ao estudo através de um conjunto de pesquisas e leituras que proporcionaram o
melhor conhecimento das temáticas que serão abordadas de seguida.
This work proposes a reflection on the Rede Artéria Project, its many layers of audience, allowing a reflection on the concepts of participation and the cultural activity. With this in mind, the main goal of this research is to study the audience that attended the shows and activities developed for the Rede Artéria Project, specifically in Guarda, Fundão and Belmonte. The research examines the cultural activity in the Rede Artéria Project, the habits of the cultural consumption, the audience and its different layers. Taking that into account, we are studying the surveys that aimed to analyse the profile of the Artéria Project’s audience. This research rests firstly on the definition of the methodologies — quantitative and qualitative — which were based on the surveys and interviews, with the main goal of segmenting the study variables regarding the audience of the activities developed by the Rede Artéria Project. After establishing the initial point that aims to know the receivers of the cultural activity undertaken by this Project, the study began through a series of inquiries and readings which provided the best knowledge about the subject matter that will be addressed shortly.
This work proposes a reflection on the Rede Artéria Project, its many layers of audience, allowing a reflection on the concepts of participation and the cultural activity. With this in mind, the main goal of this research is to study the audience that attended the shows and activities developed for the Rede Artéria Project, specifically in Guarda, Fundão and Belmonte. The research examines the cultural activity in the Rede Artéria Project, the habits of the cultural consumption, the audience and its different layers. Taking that into account, we are studying the surveys that aimed to analyse the profile of the Artéria Project’s audience. This research rests firstly on the definition of the methodologies — quantitative and qualitative — which were based on the surveys and interviews, with the main goal of segmenting the study variables regarding the audience of the activities developed by the Rede Artéria Project. After establishing the initial point that aims to know the receivers of the cultural activity undertaken by this Project, the study began through a series of inquiries and readings which provided the best knowledge about the subject matter that will be addressed shortly.
Description
Keywords
Atividade Cultural Consumo Cultural Participação Projeto Rede Artéria Públicos