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Cross-cultural management: obstacles for effective cooperation in multicultural environment

dc.contributor.authorLifintsev, D. S.
dc.contributor.authorCanavilhas, João
dc.date.accessioned2019-02-27T10:47:16Z
dc.date.available2019-02-27T10:47:16Z
dc.date.issued2017
dc.description.abstractUrgency of the research. The importance of studying the actual obstacles for effective cooperation in multicultural envi-ronment is determined by such modern trends as globaliza-tion, informational revolution, technological progress and growing impact of the Millennials.Target setting. It is reasonable to study the attitude of employees to work in a multicultural environment and to iden-tify the most important obstacles for effective cross-cultural cooperation.Actual scientific researches and issues analysis. The scientific works of such scholars as G. Hofstede, N. Adler, A.-M. Søderberg, N. Holden, J. Spencer-Rodgersa, T. McGovernand others deal with cross-cultural management issues.Defining of uninvestigated parts of general matters. Scien-tists have not yet sufficiently explored the correlation between motivation and cross-cultural interactions. It is also important to update any data about actual obstacles for effective cross-cultural interactions which might have changed due to the changes in the mentality of workers in the era of new technol-ogies, Internet, globalization and arising role of the millennials.The research objective. The article aims to clarify the link between cross-cultural interaction and motivation of work-ers and to identify the most important obstacles for effective cross-cultural interactions.The statement of basic materials. The authors use sur-vey results from 273 respondents from Denmark, Portugal and Ukraine who have experience of cross-cultural interactions to study the relation between motivation and work in a multicul-tural environment. The article proves the link between cross-cultural interaction and motivation of workers. The empirical data analysis let the authors identify the most important and widespread barriers (obstacles) for effective cross-cultural interactions among the following: language barrier, differences in values, differences in standards of behaviour, lack of trust, lack of experience, lack of knowledge about other cultures. Conclusions. Most people working in multicultural teams or projects treat cross-cultural interactions as a factor of addi-tional motivation. On the other hand there are serious barriers (obstacles) for effective cross-cultural cooperation. Cross-cultural management has a wide range of approaches and specific techniques to overcome these barriers. Effective cross-cultural management can help to form diverse teams ready for effective cooperation with representatives from other cultures It gives more opportunities to expand the business to new markets, to form a global “diversity-friendly” brandpt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.25140/2410-9576-2017-2-2(10)-195-202pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.6/6890
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.subjectCross-cultural Managementpt_PT
dc.subjectCorporate culturept_PT
dc.subjectGlobalizationpt_PT
dc.subjectMillennialspt_PT
dc.titleCross-cultural management: obstacles for effective cooperation in multicultural environmentpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage202pt_PT
oaire.citation.issue2(10)pt_PT
oaire.citation.startPage195pt_PT
oaire.citation.volume2pt_PT
person.familyNameCanavilhas
person.givenNameJoão
person.identifier.ciencia-id7810-6698-C3E8
person.identifier.orcid0000-0002-2394-5264
person.identifier.ridB-7992-2011
person.identifier.scopus-author-id37060317500
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication58322b39-146a-4881-97bc-182603d2843e
relation.isAuthorOfPublication.latestForDiscovery58322b39-146a-4881-97bc-182603d2843e

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