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Authors
Abstract(s)
O presente relatório descreve todo o desenvolvimento de projetos nas áreas de design de
embalagens e design de expositores, concebidos na empresa WDretail. A empresa proporcionou
ao autor deste relatório a realização de um estágio curricular de quatro meses, integrado no
mestrado em Design Industrial da Universidade da Beira Interior.
A metodologia utilizada no desenvolvimento do estágio e da elaboração deste relatório,
consistiram na análise da empresa e no acompanhamento dos projetos que foram desenvolvidos
no departamento de design, como a sua produção. Todo este acompanhamento tornou-se
relevante para a realização dos projetos concebidos, com base nas aprendizagens adquiridas na
faculdade ligadas ao desenvolvimento de produto e pelos conhecimentos obtidos na empresa.
Neste relatório vão dar-se a conhecer as tarefas atribuídas ao estagiário, desde a realização
(sob orientação dos designers da empresa) de duas embalagens para um cliente, a proposta de dois
projetos ao estagiário após a obtenção de experiência durante o estágio: Projetar uma embalagem
e um expositor a pensar numa das marcas com que a empresa trabalha, aplicando todos os passos
aprendidos no desenvolvimento de produto na faculdade. Partindo do briefing, investigação,
escolha de conceito, todo o desenrolar do desenvolvimento foi pensado na produção, conseguindose chegar à fase de protótipo.
Para a realização dos projetos de autoria, foi necessário investigar um leque de designers
considerados relevantes para o que foi desenvolvido, de forma de substanciar as decisões tomadas
ao longo dos projetos.
This report describes all the development of projects in the areas of packaging design and display design, conceived in the company WDretail. The company provided the author of this report with a four-month internship as part of the master's degree in Industrial Design at the University of Beira Interior. The methodology used in the development of the internship and the writing of this report, consisted in the analysis of the company and the monitoring of the projects that were developed in the design department, such as their production. All this monitoring became relevant for the realization of the projects designed, based on the learning acquired in college related to product development and the knowledge obtained in the company. This report will show the tasks assigned to the trainee, from the realization (under the guidance of the company's designers) of two packages for a client, to the proposal of two projects to the trainee after obtaining experience during the internship: Designing a package and a display stand thinking of one of the brands the company works with, applying all the steps learned in product development in college. Starting from the briefing, research, concept choice, the whole development was thought in the production, reaching the prototype phase. For the realization of the authorship projects, it was necessary to investigate a range of designers considered relevant to what was developed, in order to substantiate the decisions made throughout the projects.
This report describes all the development of projects in the areas of packaging design and display design, conceived in the company WDretail. The company provided the author of this report with a four-month internship as part of the master's degree in Industrial Design at the University of Beira Interior. The methodology used in the development of the internship and the writing of this report, consisted in the analysis of the company and the monitoring of the projects that were developed in the design department, such as their production. All this monitoring became relevant for the realization of the projects designed, based on the learning acquired in college related to product development and the knowledge obtained in the company. This report will show the tasks assigned to the trainee, from the realization (under the guidance of the company's designers) of two packages for a client, to the proposal of two projects to the trainee after obtaining experience during the internship: Designing a package and a display stand thinking of one of the brands the company works with, applying all the steps learned in product development in college. Starting from the briefing, research, concept choice, the whole development was thought in the production, reaching the prototype phase. For the realization of the authorship projects, it was necessary to investigate a range of designers considered relevant to what was developed, in order to substantiate the decisions made throughout the projects.
Description
Keywords
Design de Embalagem Design de Expositor Design Emocional Processos de Fabrico Wdretail