| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 11.96 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O styling é uma disciplina estética aplicada à construção de imagens que se
encontra presente em toda a media que se consome diariamente, mesmo que
discretamente. Assim sendo e tendo em conta a preferência na área do styling, e como
base a minha Licenciatura em Design de Moda, surgiu a oportunidade de realizar um
estágio de natureza curricular com o stylist Filipe Carriço que deu origem neste
trabalho, onde irá ser elaborada uma exposição das diferentes abordagens ao styling
tanto a nível teórico como através dos projetos práticos que foram realizados na
decorrer do estágio, dando desta forma um contributo no entendimento e transição dos
conceitos, em ambiente profissional.
Na parte inicial explora-se mediante recolha bibliografica a origem do tópico
investigativo, a sua evolução, as suas várias tipologias e outros temas a ele associados
como as revistas e fotografia de moda. Na segunda parte, irá proceder-se à análise das
diversas práticas de styling desenvolvidas na duração do estágio, a fim de apresentar o
processo adaptado a cada trabalho desde a pesquisa, o processo de shopping até à
execução do editorial/campanha. Os trabalhos poderão vir a estar mais ligados à
vertente moda, no sentido lato, ou à vertente mais comercial.
Partindo da análise dos trabalhos em que se participou e comparativamente as
informações teóricas recolhidas da leitura, elaboram-se conclusões relativamente aos
procedimentos práticos aplicados aos trabalhos na área de estudo.
Styling is an aesthetic discipline applied to the construction of images, which is present throughout all media channels and consumed daily, even if discreetly. That being said and taking into account the preferred styling area, as well as my Bachelors in Fashion Design, an opportunity of performing a curricular internship with the stylist Filipe Carriço arose, which led to the development of this project, where a display of the different approaches to styling will be showcased, both in a theoretical way, as well as practical projects that were conducted during the internship, which contributed to a better understanding and the transition of these concepts, within a professional sphere. Through the use of a bibliographical recollection, the first part of the project explores the origin of the research topic, as well as its evolution and the different typologies and associated subjects, such as magazines and fashion photography. The second part will take into account the analysis of the different styling techniques developed throughout the internship, in order to present the adaptation of the process to each of the projects, from the research part, process of shopping, all the way until the execution of the editorial/campaign. These jobs might be more connected to the fashion topic, in a general way, or to a more commercial angle. From the analysis of the conducted projects and comparing to the theoretical information previously collected, conclusions were drawn in what regards the practical procedures applied to the projects within the field research.
Styling is an aesthetic discipline applied to the construction of images, which is present throughout all media channels and consumed daily, even if discreetly. That being said and taking into account the preferred styling area, as well as my Bachelors in Fashion Design, an opportunity of performing a curricular internship with the stylist Filipe Carriço arose, which led to the development of this project, where a display of the different approaches to styling will be showcased, both in a theoretical way, as well as practical projects that were conducted during the internship, which contributed to a better understanding and the transition of these concepts, within a professional sphere. Through the use of a bibliographical recollection, the first part of the project explores the origin of the research topic, as well as its evolution and the different typologies and associated subjects, such as magazines and fashion photography. The second part will take into account the analysis of the different styling techniques developed throughout the internship, in order to present the adaptation of the process to each of the projects, from the research part, process of shopping, all the way until the execution of the editorial/campaign. These jobs might be more connected to the fashion topic, in a general way, or to a more commercial angle. From the analysis of the conducted projects and comparing to the theoretical information previously collected, conclusions were drawn in what regards the practical procedures applied to the projects within the field research.
Description
Keywords
Branding e Design de Moda Editorial de Moda Personal Styling Styling Styling Comercial