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Publication
Empreendedorismo Digital Feminino: A Intenção Empreendedora das Estudantes de Ensino Superior em Portugal
| Name: | Description: | Size: | Format: | |
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| 2.66 MB | Adobe PDF |
Advisor(s)
Abstract(s)
A desigualdade de género é uma realidade bastante presente na sociedade atual. No
campo do empreendedorismo, isso não é exceção, pois ainda são os homens que
dominam o tecido empresarial. Contudo, existe uma tendência para uma maior
participação das mulheres no empreendedorismo e as novas tecnologias, principalmente
os social media, trouxeram-lhes as ferramentas necessárias para se conseguirem
empoderar e começar a ganhar mais liberdade e autonomia. Ainda assim, estas
ferramentas de forma isolada não são suficientes e torna-se importante que seja criado
o ambiente propício onde as mulheres consigam explorar ao máximo as suas
competências e desenvolverem a intenção empreendedora digital, que é o principal
impulsionador da ação empreendedora. Esta pesquisa agrega dois estudos: o estudo 1,
que é uma revisão sistemática da literatura, e o estudo 2, que é um estudo quantitativo.
No estudo 1, a revisão sistemática da literatura procurou analisar o estado-da-arte sobre
o empreendedorismo digital feminino e a intenção empreendedora dos estudantes. Com
base nas evidências deste primeiro estudo, surge o estudo 2, com uma amostra de 167
mulheres estudantes do ensino superior em Portugal e cujo objetivo foi testar
empiricamente as hipóteses de investigação formuladas e avaliar a intenção
empreendedora digital. Os resultados mostraram uma influência significativa do
controlo comportamental percebido e da atitude na intenção empreendedora digital,
bem como uma influência positiva da autoeficácia e da improvisação na atitude. Para
além disso, os social media mostraram ser uma ferramenta estratégica para fortalecer a
confiança das mulheres, expandir as redes de apoio e viabilizar o acesso aos recursos. A
norma subjetiva não mostrou ter uma influencia direta na intenção empreendedora
digital, bem como o otimismo e o excesso de confiança não mostraram ter influência na
atitude. Em termos práticos, o estudo ajuda a perceber que é importante criar estratégias
voltas para o incentivo ao empreendedorismo digital feminino que se foquem no
fortalecimento de atitudes positivas, na confiança das competências individuais e na
capacidade de adaptação a contextos dinâmicos. Além disso, os social media revelaram
ser uma ferramenta importante para ampliar oportunidades e promover a autonomia
das mulheres.
Gender inequality is a very present reality in today's society. In the field of entrepreneurship, this is no exception, as it is still men who dominate the business community. However, there is an upward trend in women's participation in entrepreneurship and their connection with new technologies, especially social media, which have given them the necessary tools to empower themselves and begin to gain more freedom and autonomy. Even so, these tools alone are not enough and it is important to create a favorable environment where women can make the most of their skills and develop the digital entrepreneurial intention, which is the main driver of entrepreneurial action. This research brings together two studies: study 1, which is a systematic literature review, and study 2, which is a quantitative study. In study 1, the literature review sought to analyze the state of the literature on female digital entrepreneurship and students' entrepreneurial intentions. Based on the evidence from this first study, study 2 emerged, with a sample of 167 female higher education students in Portugal and whose aim was to empirically test the research hypotheses formulated and assess digital entrepreneurial intention. The results showed a significant influence of perceived behavioral control and attitude on digital entrepreneurial intention, as well as a positive influence of self-efficacy and improvisation on attitude. In addition, social media has proven to be a strategic tool for strengthening women's confidence, expanding support networks and enabling access to resources. The subjective norm did show a direct influence on digital entrepreneurial intention, as well as optimism and overconfidence, which did not show any influence on attitude. In practical terms, the study helps us realize that it is important to create strategies aimed at encouraging female digital entrepreneurship that focus on strengthening positive attitudes, confidence in individual skills and the ability to adapt to dynamic contexts. In addition, social media is an important tool for expanding opportunities and promoting women’s autonomy.
Gender inequality is a very present reality in today's society. In the field of entrepreneurship, this is no exception, as it is still men who dominate the business community. However, there is an upward trend in women's participation in entrepreneurship and their connection with new technologies, especially social media, which have given them the necessary tools to empower themselves and begin to gain more freedom and autonomy. Even so, these tools alone are not enough and it is important to create a favorable environment where women can make the most of their skills and develop the digital entrepreneurial intention, which is the main driver of entrepreneurial action. This research brings together two studies: study 1, which is a systematic literature review, and study 2, which is a quantitative study. In study 1, the literature review sought to analyze the state of the literature on female digital entrepreneurship and students' entrepreneurial intentions. Based on the evidence from this first study, study 2 emerged, with a sample of 167 female higher education students in Portugal and whose aim was to empirically test the research hypotheses formulated and assess digital entrepreneurial intention. The results showed a significant influence of perceived behavioral control and attitude on digital entrepreneurial intention, as well as a positive influence of self-efficacy and improvisation on attitude. In addition, social media has proven to be a strategic tool for strengthening women's confidence, expanding support networks and enabling access to resources. The subjective norm did show a direct influence on digital entrepreneurial intention, as well as optimism and overconfidence, which did not show any influence on attitude. In practical terms, the study helps us realize that it is important to create strategies aimed at encouraging female digital entrepreneurship that focus on strengthening positive attitudes, confidence in individual skills and the ability to adapt to dynamic contexts. In addition, social media is an important tool for expanding opportunities and promoting women’s autonomy.
Description
Keywords
Estudantes Empreendedorismo Digital Empreendedorismo Feminino Ensino Superior Estudo Empírico
Quantitativo Intenção Empreendedora Revisão Sistemática da Literatura