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Abstract(s)
O presente trabalho, tal como o título indica, visa compreender o comportamento do consumidor de música de forma a ajudar os artistas a chegarem mais facilmente ao seu público. Iniciou-se o trabalho com uma breve contextualização focando em temas como a indústria musical e o comportamento do consumidor de música. Através de questionários online foi possível concluir que o mercado está cada vez mais a caminhar para o consumo de música digital, quer seja através de downloads ou utilizando plataformas de streaming. Relativamente à pesquisa de informação e acompanhamento de artistas, as redes sociais são a ferramenta de comunicação dominante, visto que permite uma maior interação entre o público e o artista. Os serviços de streaming mais procurados são os gratuitos; não obstante, os consumidores estão dispostos a gastar em média 5€ por mês para terem acesso à música.
This work, as the title indicates, seeks to understand the music consumer behaviour in order to help the artists to get more easily to their audience. The work began with a brief contextualisation focusing on topics such as the music industry and the music consumer behaviour of music. After collecting online questionnaires, the results returned that the population is increasingly moving towards the consumption of digital music through downloads or using streaming platforms. With regard to reporting and monitoring research of artists, social networks are the tools that get the highest preference, as they allow greater interaction between the audience and the artist. The most popular streaming services are the free, but even so, consumers are willing to spend on average €5 per month to have access to music.
This work, as the title indicates, seeks to understand the music consumer behaviour in order to help the artists to get more easily to their audience. The work began with a brief contextualisation focusing on topics such as the music industry and the music consumer behaviour of music. After collecting online questionnaires, the results returned that the population is increasingly moving towards the consumption of digital music through downloads or using streaming platforms. With regard to reporting and monitoring research of artists, social networks are the tools that get the highest preference, as they allow greater interaction between the audience and the artist. The most popular streaming services are the free, but even so, consumers are willing to spend on average €5 per month to have access to music.
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Keywords
Comportamento do Consumidor Música Redes Sociais Streaming