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Advisor(s)
Abstract(s)
A sociedade vive um momento marcado pelos avanços tecnológicos que reconfiguram a maneira
como esta se organiza, se relaciona, consome conteúdos e se informa. O termo Cultura da
Convergência, cunhado por Jenkins (2009a) remete a estas transformações e atenta para a
necessidade da adaptação para um público cada vez mais exigente, que não é mais um mero
receptor, mas, também, produtor de conteúdos, o qual Toffler (1980) define como prosumidor.
Neste cenário de mudanças e adaptações da mídia é que emerge o conceito de Narrativa
Transmidiática, trazendo como um dos seus principais princípios a distribuição de conteúdos
em diferentes plataformas, a busca pela a ampliação de conteúdos a partir as potencialidades
de cada meio e o seu consumo individual, de maneira que cada mídia possa ser acessada de
forma independente, mas que na sua totalidade seja complementada.
Partindo deste cenário, percebe-se que o Jornalismo também invoca transformações na sua
forma de noticiar, assim, a associação da Narrativa Transmidiática para este campo se
apresenta como uma resposta a esta necessidade. Nesse sentido, a presente pesquisa busca
identificar como os telejornais Record News e Jornal Nacional utilizam recursos transmidiáticos
na sua produção de conteúdos jornalísticos, para isso, optou-se por recorrer a uma análise de
conteúdo dentro da amostra definida utilizando as categorias de interatividade,
hipertextualidade, multimídia integrada e contextualização. Durante a pré-análise do corpus
verificou-se um material com potencial transmídia, o qual apresentava todas as categorias
analisadas. Portanto, realizou-se um estudo de caso neste conteúdo na busca por inferências a
respeito da prática transmidiática no telejornalismo diário.
A partir do suporte teórico e das inferências realizadas no corpus desta pesquisa, não se
identificou a prática transmidiática no telejornalismo praticado pelo Jornal da Record News e
Jornal Nacional. Contudo, destacou-se o potencial deste tipo de narrativa para o jornalismo
diário.
Now days the technological advances change the way that the society is organized, connect, consumes content and is informed thyself. The term Culture of Convergence, coined by Jenkins (2009a) refers to these transformations and stresses the need for adaptation to an increasingly demanding audience, which is no longer just a recipient, but also a content producer, which Toffler (1980) defines as prosumers. In this scenario of media changes and adaptations the transmedia storytelling emerges. This concept has the main principle of distribution of content in different platforms, the expansion of content and their individual consumption, where each medium can be accessed independently, but in its entirety be complemented. From this scenario, it is clear that Journalism also invokes changes in the way that it reports, thus, the association of Transmedia for this field can be presented as an answer to this need. In this sense, this research seeks to identify how Jornal da Record News and Jornal Nacional use transmedia in their journalism content production. For this, we choose to do a Content Analysis within the sample defined, using the categories of interactivity, hypertextuality, integrated multimedia and contextualization. During the analysis we identified a content with transmedia potential, which presented all the analyzed categories. Therefore, a case study was conducted in this stample in search of inferences about the transmedia practice in daily television journalism. With the theoretical support and inferences made in this research wasn’t identified the transmedia practice in television journalism practiced by Jornal da Record News and Jornal Nacional. However, was identified the potential of this narrative for daily journalism.
Now days the technological advances change the way that the society is organized, connect, consumes content and is informed thyself. The term Culture of Convergence, coined by Jenkins (2009a) refers to these transformations and stresses the need for adaptation to an increasingly demanding audience, which is no longer just a recipient, but also a content producer, which Toffler (1980) defines as prosumers. In this scenario of media changes and adaptations the transmedia storytelling emerges. This concept has the main principle of distribution of content in different platforms, the expansion of content and their individual consumption, where each medium can be accessed independently, but in its entirety be complemented. From this scenario, it is clear that Journalism also invokes changes in the way that it reports, thus, the association of Transmedia for this field can be presented as an answer to this need. In this sense, this research seeks to identify how Jornal da Record News and Jornal Nacional use transmedia in their journalism content production. For this, we choose to do a Content Analysis within the sample defined, using the categories of interactivity, hypertextuality, integrated multimedia and contextualization. During the analysis we identified a content with transmedia potential, which presented all the analyzed categories. Therefore, a case study was conducted in this stample in search of inferences about the transmedia practice in daily television journalism. With the theoretical support and inferences made in this research wasn’t identified the transmedia practice in television journalism practiced by Jornal da Record News and Jornal Nacional. However, was identified the potential of this narrative for daily journalism.
Description
Keywords
Jornalismo e Convergência Transmídia